Front End SEO/ Marketing/ Content Officer

Role Objective

The Content and SEO Executive will be responsible for developing clear and persuasive written content for digital platforms while actively supporting student recruitment and sales activities. The role requires hands on involvement in lead handling, follow ups, and registration, alongside continuous content updates aligned with ongoing intakes and marketing campaigns.

Key Responsibilities

Website and Digital Content

· Draft, update, and maintain website content including service pages, country pages, program highlights, and intake announcements.

· Prepare student focused content that clearly explains admission requirements, application processes, and study destinations.

· Ensure all written material is accurate, compliant, and aligned with Preparation for Life branding and messaging standards.

· Coordinate with management to update content based on changing university offerings, visa policies, and timelines.

Social Media Content and Campaign Support

· Write social media captions, post copy, campaign messages, and promotional content for Facebook, Instagram, LinkedIn, and WhatsApp.

· Support marketing campaigns for intakes, events, seminars, and promotions through timely content delivery.

· Ensure consistency of tone, clarity, and call to action across all platforms.

Sales and Student Engagement

· Handle student inquiries via calls, messages, emails, and walk-ins

· Conduct initial screening and basic counselling to assess student eligibility and study options

· Follow up on assigned leads on a daily basis and move prospects through the sales pipeline

· Support conversion from inquiry to registration in line with assigned targets

· Maintain accurate records of leads, follow ups, and outcomes as per internal trackers or CRM

Coordination and Compliance

· Work closely with counsellors, admissions, and operations teams to ensure accurate communication with students.

· Adhere strictly to internal processes, timelines, and reporting requirements.

· Escalate complex cases to senior counsellors or managers when required.

Required Qualifications and Experience

· Bachelor’s degree in Business, Marketing, Communications, or a related field.

· 1 to 2 years of relevant experience in content writing, sales support, or student recruitment preferred.

· Exposure to study abroad consultancy or education services will be considered an advantage.

· Strong written and verbal English communication skills.

Skills and Attributes

· Professional content writing with attention to detail.

· Sales mindset with disciplined follow up habits.

· Ability to communicate clearly and confidently with students and parents.

· Strong organizational and time management skills.

· Ability to work under pressure and against intake driven deadline.

Performance Expectations

· Timely and accurate delivery of website and social media content.

· Consistent lead follow-up and engagement.

Pay: Rs70,000.00 - Rs80,000.00 per month

Work Location: In person