Frontline - Transimmune

• To ensure that the SBUs goal is achieved for the Headquarter in terms of Sales and Collections.

• High

• Area Covered: Assigned Headquarter
• To achieve sales and collection objectives
• To improve customer base
• To achieve market share objectives
• To improve Rank in the region.

• Annual Budgeted Sales of the SBU(OB – 11)
• Annual Budgeted Sales of the Job holder

• Administrative and decision making responsibilities shall be referred to FLM.

• To achieve monthly Sales and Collection target of the territory by the following and implementing proper process of sales / territory management; which involves continuous Retail Call Audit, effective coverage of core/important doctors for prescription generation as per the Call Index Sheet and the required frequency of visits.

• 
  To ensure regular availability of stocks with stockiest and retailers through POB & management of stockiest’ salesmen and other resources made available to you.

• 
  To make regular visits to the retailers in the assigned territory so as to understand prescription patterns of the doctors and give feedback on competition to the DM / RM and Marketing Department.

• 
  To furnish latest scientific / medical information to doctors and answer their medical / product related queries.

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  To plan, organize and conduct doctors’ group meetings, Clinical Trials, symposia, camps, special campaigns & Taxi Tours etc. as and when required while effectively managing cost.

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  To induct, train and develop new Marketing Executives by way of giving inputs on selling skills, call planning and product related information as and when required.

IN CLINIC RESPONSIBITITES

• To pre-plan your presentation of Company’s products and study the detailing story so as to reproduce it with proper emphasis, demonstration, effectively use selling skills to close the call and achieve objectives set for doctors & retailers,strictly in line with marketing strategies given to you during Campaign / Launch meetings.

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  To handle objections likely to be raised by the Doctors efficiently with the help of thorough knowledge of the visual aid, literature, or clinical reprints, etc. as directed by Medical and Marketing guidelines. To analyze your calls on different Doctors, so that you can modify your presentation for the future to serve them better.

SELECTION OF PROSPECTS (DOCTORS, INSTITUTIONS, STOCKISTS, RETAILERS ETC.)

• To understand fully, locations and potential outlets for Company’s products and every stockiest and retailers in your territory.
• To analyze and plan the route plan to minimize the cost of coverage and optimize the sales revenue generation to have effective coverage of core/important doctors in the Call Index Sheet the most profitable route of covering the territory and follow the approved Tour Program for calling upon each of the prospects, doctors and chemists etc.,
• To be alert in order to take decision for additions or deletions to the list of important prospects in your territory in consultation with your District Manager and Regional Manager.

TRADE COVERAGE

• To ensure that stockiest and retailers in the territory are being adequately stocked with Company’s products as per the Company’s policy.
• To communicate to the Head Office of the Company information on Stockiest, Retailers etc., their activities, problems etc., noticed by you through your District Manager and Regional Manager
• To ensure that there is no expiry of products in the territory.

• 
  To achieve the budgeted sales in a highly competitive market
• Stock availability at the time of crises

• Sr. Mgr, Accounts & Comm.
• Manager - Regional Accounts
• Distribution Managers
• Brand Management Team
• Superiors
• Front Liners
• CFA Agents
• immediate support staff

External Customer

• Doctors,
• Retailers,
• Stockists,
• Some special vendors

• 
  Able to demonstrate the company sales process
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.