FT Digital Marketing Associate

JOB
SummaryThe Digital Marketing Associate will play a key role in supporting JCC’s marketing and enrollment efforts by implementing and optimizing digital marketing campaigns, creating engaging content for web and social media, tracking performance metrics, and collaborating across departments to enhance the college’s brand visibility and student engagement. This position contributes to both recruitment and retention initiatives, helping to tell the JCC story and drive measurable outcomes.

EXAMPLE OF DUTIES
Essential Duties and Responsibilities: other duties as assigned. Assist in the development, execution, and management of digital marketing campaigns (paid and organic) across channels such as social media (Facebook, Instagram, LinkedIn, Twitter), search engine marketing (SEM), display advertising, email marketing, and content marketing.Manage and maintain the college’s digital assets including website content, landing pages, microsites, and digital banners, ensuring alignment with brand guidelines and accessibility standards.Create, edit, and publish compelling digital content: social posts, infographics, videos, blog articles, newsletters, and event promotions.Monitor and analyze digital campaign performance, web analytics (e.g., Google Analytics), social metrics, and email automation reports; prepare regular reports with insights and recommendations for optimization.Collaborate with Admissions, Continuing Education, Workforce Development, academic departments, and other campus units to gather content, support program marketing, and align messaging with institutional goals.Assist with Search Engine Optimization (SEO) and content strategy to improve visibility and reach, including keyword research, metadata optimization, and content audits.Maintain the college’s social media calendar; schedule and publish posts; engage with followers; monitor social listening and respond to inquiries or mentions in line with college policy.Stay current with digital marketing trends, technologies, and best practices, particularly within higher education and community college contexts.Ensure brand consistency across all digital touchpoints, following JCC’s brand guidelines.Assist with other marketing and communications projects as needed (events, print collateral, signage, photography coordination).Other duties as assigned.

SUPPLEMENTAL INFORMATION
Knowledge, skills, abilities, and worker characteristics: Proficiency in Microsoft SuiteProficiency in Adobe Photoshop or other graphic editing software.Proficiency in Google Analytics and social platform insightsBasic knowledge of how to update website contentProven ability to successfully manage multiple tasks simultaneously.Exceptional writing and editing skills.Strong problem-solving skillsStrong organizational and project management skillsAbility to work collaboratively with groups of all levels including staff, students, board members, donors, and others.Language SkillsAbility to read and interpret documents, operating and maintenance instructions, and procedure manuals.Ability to write routine reports and correspondence. Ability to speak effectively on the telephone and in person. Mathematical SkillsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.Reasoning AbilityAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.Ability to deal with problems involving several concrete variables in standardized situations.Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit; use hands and fingers, reach with hands and arms, and talk and hear. The employee is frequently required to walk and is occasionally required to stand, stoop, and kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually quiet.