Full time marketer

Overview
We are seeking a dynamic and innovative Marketer to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive engagement, and generate leads across multiple channels. This role offers an exciting opportunity to leverage a wide range of digital marketing tools and techniques, including SEO, social media marketing, content creation, and advertising campaigns. The successful applicant will be instrumental in shaping our marketing initiatives to reach target audiences effectively and support overall business growth.

Duties

• Develop and implement integrated marketing campaigns utilizing SEO, social media marketing, email marketing, and digital advertising platforms such as Facebook Advertising and Google AdWords.
• Manage content marketing efforts, including copywriting for blogs, websites (WordPress), and print advertising materials.
• Utilize marketing automation tools and analytics platforms like Google Analytics to monitor campaign performance and optimize strategies accordingly.
• Conduct market research to identify trends, customer needs, and competitive insights for B2B and e-commerce markets.
• Oversee performance marketing initiatives focused on ROI and conversion metrics.
• Create engaging visual content to support campaigns across digital platforms.

Qualifications

• Proven experience in digital marketing with expertise in SEO, social media marketing, multichannel marketing, and performance marketing.
• Strong knowledge of advertising sales, analytics tools such as Google Analytics.
• Proficiency in Adobe Creative Suite, WordPress, HTML basics, and familiarity with e-commerce platforms.
• Experience with email marketing platforms and automation tools is highly desirable.
• Skilled in copywriting with the ability to craft compelling content tailored to various audiences.
• Knowledge of Facebook Advertising, Google AdWords, print advertising, and other paid media channels.
• Ability to conduct thorough research to inform strategic decisions.
• Excellent communication skills with a creative mindset focused on innovative solutions for brand growth.
• Bachelor’s degree in Marketing, Business Administration or related field preferred but not required. Join our team as a Marketer to play a pivotal role in elevating our brand presence through strategic digital and in person initiatives that deliver measurable results.

Job Type: Full-time

Pay: $61,363.87 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Pensacola, FL 32502