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General Business Counselor
Position Details
Classification Information
Position Classification Title
Community Development Professional, Specialist
FLSA
Exempt
Position Class
89652
Position Overview
Position Summary
Are you passionate about supporting local entrepreneurs and small businesses? Join the Ramily! The Small Business and Technology Development Center (SBTDC) at Winston-Salem State University (WSSU) is seeking a General Business Counselor. The General Business Counselor (GBC) will be responsible for assisting pre-venture, and small/medium-sized businesses with a variety of issues including, but not limited to financial analysis, market analysis, personnel recruitment/management, growth planning, etc. The GBC will interact in a guidance capacity, acting more like a coach than a consultant, building relationships with clients and acting as a trusted advisor. This role will work with a broad spectrum of for-profit businesses, not specific to market sector or business model. The SBTDC assists clients through one-on-one counseling and co-counseling, connecting them with the internal resources of the SBTDC and collaborating with partners offering resources in the local and regional entrepreneurial ecosystems. This position involves 25% travel, mostly local with mileage reimbursement.
Responsibilities of the General Business Counselor include:
- Administer and manage a portfolio of clients, providing confidential, in-depth business counseling, training, research and technical assistance services to small to medium sized enterprises and new business start ups
- Advise prospective and existing business owners on a variety of topics such as management, marketing, and finances
- Assist clients in the development of business plans and financial analysis, provide analysis of business operations and financial statements with recommendations for improvements
- Identify and assess client business issues, anticipate potential problems, project outcomes and impacts, and research and present options or solutions for clients’ needs
- Review written plans provided by clients to advise them on improvements
- Develop and conduct training programs for clients, including preparation of objectives and provision of instructions
- Coach clients to help them find solutions to their business challenges, including strategic planning, systems and process development, research, inventory and human resource management and market expansion
- Develop, maintain, and enhance professional relationships with clients and partners of the SBTDC at WSSU
- Promote and market the SBTDC at WSSU in a six-county region and inform potential clients of the benefits of SBTDC services
- Maintain client records in the database and prepare reports as requested
- Participate in student outreach through a variety of activities, including mentoring interns or working with professors and students on class projects
Position Information
Position Number
567001
Working Position Title
General Business Counselor
Building and Room No.
R. J. Reynolds Room 116
Appointment Type
Permanent Full-Time
If Time Limited.
No
Appointment Length.
Requirements and Preferences
Position required to work during periods of adverse weather or other emergencies
Not Mandatory
Normal Work Schedule
Monday through Friday, 8:00 AM to 5:00 PM
Department Required Skills
- Bachelor’s degree in a relevant field
- Three to four years of experience in a similar role
Preferred Years Experience, Skills, Training, Education
- Experience with entrepreneurship and small business management
Required License or Certification
Valid US Driver's License
Yes
Commercial Driver's License Required
No
Physical Required
No
List any other medical/drug tests required
Posting Details
Posting Details
Internal Posting Only
No
Time Limited Position
No
Appointment Length
Salary
Commensurate with education and experience
Open Date
02/19/2026
Close Date
03/18/2026
Open Until Filled
No
Special Instructions Summary
Our agency supports second-chance employment for individuals who were previously incarcerated, or Justice-involved. We invite all potential applicants to apply for positions for Which they may be qualified.
Please Note:
- A criminal background check will be conducted on the candidate finalist prior to the offer of employment.
- If no applicants apply who meet the required competency and T&E requirements, then management may consider other applicants.
- Salary will be determined based on competencies, equity, budget, and market considerations.
- Resumes will not be accepted in lieu of completing an electronic application. The application must be completed in full detail (including work history) for your qualifications to be considered.
- Failure to complete the application completely may result in you not being considered for the vacant position.
- Your application for the position will not be completed until you receive an online confirmation number at the end of the process of applying for a position.
- If you have general questions about the application process, you may contact Human Resources at OHR@wssu.edu. Individuals with disabilities requiring disability-related accommodation in the application and interview process, please call 336-750-2834.
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