General Manager

General Manager – Brands

Location:

Bangalore (On-site)

Function: Brand Strategy / P&L Management / E-commerce

Experience: 12–20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand

Management function. As General Manager – Brands , you will own the vision, performance,

and growth of a multi-brand portfolio across global (Amazon.com, Walmart, eBay) and Indian

marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels . You will lead a team of

Brand Managers and drive P&L performance, channel strategy, brand scaling , and cross

functional execution.

This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns

brand building with bottom-line ownership.

Key Responsibilities

• Own the P&L for all brands across geographies — drive revenue, margin, and category
• expansion targets
• Lead and mentor a team of Brand Managers; review brand-level strategy, performance,
• and marketing ROI
• Define and implement GTM strategies to scale brands from 0 to 100 — via D2C,
• Amazon.com, and other global platforms
• Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and
• Operations to deliver best-in-class execution
• Lead channel diversification : identify marketplace opportunities (India & International),
• prioritize D2C profitability
• Partner with Product and Finance teams on pricing, forecasting, and inventory planning
• Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)
• and drive corrective actions
• Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We’re Looking For

• 12–20 years of leadership experience across e-commerce, brand management, or
• digital retail
• Proven track record of full P&L ownership (₹50 Cr+ annual turnover), team leadership,
• and 3-year+ brand tenure
• Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C
• execution
• Experience in scaling private label or owned brands in India and/or the US market
• Strong analytical decision-making: comfortable working with dashboards, data tools, and
• BI reports
• Exposure to international market dynamics and marketplace compliance (especially for
• US or EU)

Preferred Experience

• Background in fast-paced e-commerce or D2C environments (aggregators, unicorn
• startups, MNCs)
• Strategic brand building with hands-on execution of campaigns, pricing, and positioning
• MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar)
• Experience in managing cross-border teams or distributed brand pods

Who You Are

• A strategic thinker with a doer’s bias — able to toggle between vision and operations
• P&L-focused but brand-obsessed — understands margin math and storytelling equally
• well
• A team-builder who invests in capability and scale
• Comfortable in ambiguity and complexity; thrives in high-growth, founder-led
• ecosystems
• Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits

• Medical insurance for self and dependents
• Performance-based annual increments up to 25%
• Executive education reimbursements for select global certifications (IIMs, ISB, HBS
• Online)
• Business travel opportunities (including US-based market visits for category expansion)
• Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of
• India)
• Stock option eligibility for qualifying leadership hires