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General Manager

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Role Overview:

The General Manager will lead the overall business operations of the company, including manufacturing, service, finance, business development, and strategic growth. The ideal candidate will have extensive experience in LV/MV switchgear manufacturing, strong operational leadership, and a proven ability to scale engineering-driven businesses in the GCC.


Responsibilities:

1. Business & Operations Leadership

  • Develop and execute strategic and operational plans aligned with business growth goals.
  • Identify new markets, technologies, and partnership opportunities to expand market presence.
  • Drive diversification into complementary sectors: power systems, automation, and maintenance services.
  • Oversee project management, engineering, design, procurement, production, logistics, and service operations.
  • Ensure adherence to technical standards (IEC, KAHRAMAA, QCS) and quality systems (ISO 9001/14001/45001).
  • Implement and maintain strong Health, Safety & Environment (HSE) policies.
  • Improve processes, workflows, and supply chain efficiency to reduce cost and enhance productivity.

2. Business Development & Client Management

  • Strengthen and expand relationships with key clients: infrastructure, oil & gas, EPC/MEP contractors, government entities, and consultants.
  • Lead tendering, bidding, pricing, and solution presentations for major projects.
  • Identify and grow business in AMC/QMC/PPMC contracts, modernization, retrofitting, and energy-management solutions.
  • Drive marketing and brand positioning strategies to increase visibility and lead generation.
  • Ensure high levels of customer satisfaction and consistent service excellence.

3. Financial Management

  • Full P&L ownership including budgeting, forecasting, and cost optimization.
  • Ensure strong cash flow management, timely payments, and healthy vendor relationships.
  • Analyze monthly financial performance and implement corrective actions as needed.
  • Oversee pricing strategies, margin improvement, and cost-control initiatives.

4. Team Leadership & People Management

  • Lead and mentor a diverse team across Engineering, Production, QA/QC, Sales, Service, Procurement, and HSE.
  • Build a high-performance culture driven by accountability, collaboration, and continuous improvement.
  • Oversee talent acquisition, training, performance management, and career development.
  • Establish and enforce KPIs, performance metrics, and departmental scorecards.
  • Foster a positive, inclusive, and growth-oriented workplace culture.

5. Strategic Growth & Transformation

  • Lead digital transformation in power management and smart solutions.
  • Expand service-based revenue streams and long-term maintenance contracts.
  • Drive operational excellence, organizational development, and long-term capability building.

Required Experience & Background

  • 10–18 years of experience in Electrical Switchgear, LV/MV Panel Manufacturing, Power Distribution, or Industrial Electrical Engineering.
  • 8+ years in senior leadership roles such as GM, Operations Head, Country Manager, or Business Unit Head.
  • GCC experience is mandatory; Qatar experience strongly preferred.
  • Strong technical understanding of:


  1. LV switchboards, MCC, MDB, SMDB, DBs
  2. Circuit breakers (Schneider, ABB, Siemens, etc.)
  3. Protection systems and coordination
  4. Testing & commissioning
  5. Retrofit, power quality, maintenance services
  6. Proven experience managing full P&L and multi-department operations.
  7. Experience leading engineering, production, and service teams in a manufacturing environment.


Skills & Competencies

  • Strong leadership & people management
  • Deep technical expertise in LV/MV switchgear
  • Operational excellence & manufacturing leadership
  • Strategic thinking and commercial acumen
  • Excellent negotiation and communication skills
  • Strong client and stakeholder management
  • Ability to drive large-scale transformation and process improvement

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