General Manager

JOB DESCRIPTION: CEO / General Manager

Company: Regents Car Rental L.L.C

Location: Business Bay, Tamani Arts Offices, Dubai

Reports to: Shareholder

ROLE OVERVIEW

The CEO/General Manager holds full fiduciary and operational responsibility for Regents Car Rental. The primary mandate is the protection of capital assets, the optimization of the P&L, and the execution of a 10x scale-up strategy (50 to 500 units). This role is governed by strict Performance-Based Oversight to ensure the owner’s interests are prioritized at all times.

KEY RESPONSIBILITIES

Strategic Growth & Revenue Management

· Revenue Optimization: Hit and exceed the monthly revenue targets.

· Marketing Oversight: Lead the digital strategy on Meta (FB/IG) and Google Ads. You must ensure that lead generation results in a 90%+ fleet utilization rate.

· Pricing Strategy: Dynamically adjust the price list, offers and services based on Dubai’s seasonal demand and competitor benchmarking.

Fleet Strategy & Regulatory Leadership

· Scale & Procurement: Execute the strategic roadmap to scale the fleet from 50 to 500 units, managing relationships with dealerships and financing partners.

· RTA & Legal Governance: Oversee the RTA e-services portal, Dubai Police systems, and insurance claims. Ensure 100% compliance and zero lapses in registration (Mulkiya).

· Recovery Management: Maintain a 100% success rate in the reconciliation and collection of traffic fines, Salik, and additional mileage charges.

Financial & Operational Excellence

· P&L Ownership: Manage the entire profit and loss statement, ensuring OPEX remains under budgeted plan.

· System Integration: Oversee the use of Zoho Books for tax-compliant invoicing and financial reporting.

· Maintenance Control: Supervise the logistics team to ensure rigorous quality checks and minimize vehicle downtime during servicing or repairs.

ESSENTIAL QUALIFICATIONS

· Academic Background: Minimum of a Bachelor’s Degree in Business Administration, Finance, or Economics from a recognized institution; an MBA or relevant Master’s degree is highly preferred.

· Regional Expertise: Minimum of 3-5 years of professional experience in the UAE automotive or car rental sector, with a verifiable track record of managing a fleet of at least 50+ units.

· Regulatory Mastery: Absolute proficiency in the RTA (Roads & Transport Authority) e-services portal, Dubai Police Traffic systems, and the UAE Ministry of Interior (MOI) digital platforms.

· Licensing: Possession of a valid UAE Driver’s License and a clean driving record is mandatory.

· Legal & Insurance Acumen: Deep understanding of UAE Motor Insurance laws, including subrogation, total loss settlements, and third-party liability frameworks.

CORE COMPETENCIES & TECHNICAL SKILLS

Executive Leadership & Strategy

· P&L Management: Advanced ability to analyze financial statements, manage cash flow, and optimize the Return on Assets (ROA).

· Dynamic Pricing: Expertise in implementing revenue management systems (RMS) to adjust daily, weekly, and monthly rates based on demand elasticity.

· Crisis Management: Capability to lead operations through sudden market shifts or regulatory changes while maintaining service continuity.

Digital & Operational Systems

· ERP Proficiency: Advanced command of Zoho Books or equivalent ERP/Fleet Management Software (FMS) for automated invoicing and asset tracking.

· Data Analytics: High proficiency in Microsoft Excel (Advanced Modeling, Macros, and Pivot Reporting) for fleet depreciation and revenue forecasting.

· MarTech Oversight: Ability to interpret data from Meta Ads Manager and Google Analytics to optimize Customer Acquisition Cost (CAC).

Operational Execution

· Asset Lifecycle Management: Technical knowledge of vehicle depreciation curves and the ability to determine optimal "de-fleeting" (sale) points to maximize resale value.

· B2B Negotiation: Proven skill in drafting and negotiating Master Rental Agreements (MRA) for corporate clients and long-term lease contracts.

· Multilingual Communication: Native or professional fluency in English is required; professional proficiency in Arabic is a distinct strategic advantage for government relations.

BEHAVIORAL ATTRIBUTES

· Entrepreneurial Mindset: Acts as a business owner, demonstrating a high degree of "extreme ownership" over the company’s success.

· Analytical Precision: A "detail-obsessed" approach to documentation, ensuring zero errors in client KYC, Mulkiya renewals, and fine allocations.

· High-Velocity Decision Making: The ability to make rapid, data-backed decisions in a 24/7 operating environment.

COMPENSATION & BENEFITS

· Salary: Competitive package commensurate with experience, plus performance-based incentives.

· Base Emoluments: 10,000 AED – 15,000 AED (commensurate with experience).

· Variable Performance Pay: A tiered commission structure tied directly to Gross Revenue growth.

· Incentive Bonus: KPI-driven bonuses focused on Utilization, Recovery, and OPEX Efficiency.

· Executive Equity/Profit Share: Annual Net Profit share, aligning executive interests with long-term shareholder value.

· Benefits: Standard UAE Employment Visa, Medical Insurance, and statutory leave as per UAE Labour Law.

APPLICATION PROCESS

Interested candidates are invited to submit their Curriculum Vitae (CV) to hrregentscar@gmail.com

Subject Line: CEO / General Manager Application - [Candidate Name]

Job Type: Full-time

Pay: From AED20,000.00 per month

Experience:

• Car Rental Industry: 3 years (Required)

License/Certification:

• UAE Driving License (Required)

Location:

• Dubai (Required)

Expected Start Date: 25/02/2026