General Manager CIS

We are looking for a commercially driven General Manager to lead OKX s growth in the CIS market. This role is accountable for delivering ambitious revenue and market share targets by building a world-class affiliate BD pipeline, driving new user acquisition, and accelerating VIP trading growth. You will oversee all staff, budgets, and operations in the market while shaping GTM strategy and working cross-functionally to establish OKX as the leading exchange in the region.

Key Responsibilities:

• Growth & Revenue Leadership
  • Own CIS market revenue targets, delivering affiliate-driven acquisition and VIP trading volume growth.
  • Build and scale a high-performing affiliate BD pipeline that consistently produces strong ROI and net new users.
  • Drive go-to-market strategies, partnerships, and campaigns to win market share and outgrow competitors.
• Market Execution & Performance
  • Translate strategy into an executable plan with measurable KPIs and deliverables.
  • Continuously optimize affiliate campaigns, user conversion funnels, and VIP retention programs to maximize revenue impact.
• Market Entry & Compliance
  • Lead regulatory licensing efforts and ensure full compliance for OKX s product suite.
  • Partner with legal, compliance, and risk to ensure governance and operational integrity.
• Competitive Positioning
  • Monitor market trends and competitor moves to identify opportunities and threats.
  • Develop market-specific product ideas and ensure timely launches in collaboration with global teams.
• Partnership & Ecosystem Development
  • Build strong relationships with affiliates, VIPs, and ecosystem partners to deepen OKX s market penetration.
  • Spearhead campaigns to strengthen brand presence and loyalty.
• Leadership & Team Development
  • Recruit, develop, and lead a high-impact commercial team focused on affiliate management, BD growth, and VIP servicing.
  • Build a performance-driven culture that consistently exceeds targets.