General Manager Finance

Position: General Manager Finance

Location: Lahore, Pakistan

The Catalyst Group is hiring a GM Finance for its client, a rapidly expanding food and beverage group with multiple brands and concepts, including full-service restaurants, quick-service outlets, and cloud kitchens.

About The Role

We are seeking a forward-looking and strategic General Manager Finance to serve as a finance business partner to the founders and management team. This role goes beyond traditional accounting the GM Finance will build financial systems, drive profitability, and enable data-driven decision-making across the Groups portfolio.The ideal candidate will bring F&B, retail, or multi-location business finance experience, with strong exposure to cost accounting, P&L management, and pricing strategies, coupled with the ability to provide strategic insights for expansion and franchising.

Key Responsibilities

Financial Strategy & Leadership

• Partner with founders to shape long-term financial strategy aligned with growth plans
• Build financial models for expansion, franchising, and new ventures
• Provide forward-looking analysis to guide strategic decisions.
  
  
  

Financial Planning & Analysis (FP&A)

• Establish managerial accounting systems including P&L, cash flow tracking, and cost accounting
• Deliver insights on unit economics, outlet performance, and new concept viability
• Identify underperforming areas and recommend corrective actions.
  
  
  

Budgeting & Controls

• Lead budgeting process and oversee forecasting
• Strengthen cost controls, working capital management, and reporting
• Ensure accurate and timely financial visibility for leadership
  
  
  

Operational Finance

• Partner with operations on pricing, procurement, and supply chain efficiency
• Improve visibility on margins across outlets and brands
• Introduce KPIs and dashboards to monitor business performance
  
  
  

Team & Systems Development

• Build and mentor a capable finance team.
• Implement ERP/financial management tools for scale
• Drive structured processes to support growth and reduce inefficiencies
  
  
  

Requirements

• Education: MBA in Finance (preferred), or Chartered Accountant with strong FP&A/strategy exposure
• Experience: 812 years in finance, ideally with F&B, retail, or FMCG exposure
• Strong expertise in managerial accounting, unit economics, and growth-stage business needs
• Track record as a strategic partner with leadership, not just an accountant/controller.
• Entrepreneurial, hands-on mindset with the ability to build from scratch.
• Strong interpersonal skills to work closely with a young, dynamic leadership team.