General Manager Marketing

COMPANY : Leading Multinational Apparel Manufacturer

POSITION : General Manager – Marketing

LOCATION : Bangladesh

SALARY : Net USD 6,000 - 8,000 + Benefits

OVERVIEW :

Our client, a leading apparel manufacturer seeking an experienced and strategic General Manager – Marketing to spearhead marketing and business development for its apparel portfolio. The role is centered on garment manufacturing business growth , with a focus on securing new buyers, managing key brand relationships, and expanding categories such as jackets, outerwear, lifestyle, and performance apparel . Direct exposure to working with global apparel brands (e.g., Patagonia, Uniqlo, Carhartt, Columbia, North Face, or similar) will be a strong advantage.

RESPONSIBILITIES:

• Develop and implement marketing and business development strategies specific to apparel manufacturing .
• Identify and secure new global buyers/brands while expanding business with existing clients.
• Lead product category growth, especially in jackets, outerwear, and lifestyle/performance wear .
• Work closely with design, merchandising, and production teams to align customer needs with manufacturing capabilities.
• Drive factory presentations, buyer visits, and brand development initiatives .
• Build long-term strategic partnerships with international brands, retailers, and sourcing offices .
• Monitor global fashion and sourcing trends to position the company competitively in the garment export market .
• Negotiate business contracts, costing, and terms directly with buyers and sourcing agents.
• Lead and mentor the marketing/BD team to deliver sales targets and customer acquisition goals.

PRE-REQUISITES

• Bachelor’s Degree in Marketing, Business Administration, or related discipline (MBA preferred).
• 12–15 years’ experience in apparel marketing/business development with proven exposure to garment manufacturing .
• Minimum 5 years in a senior leadership role within apparel industry marketing/BD .
• Strong buyer network and customer-handling experience with global apparel brands and retailers .
• Solid product knowledge in jackets, outerwear, and lifestyle/performance apparel categories.