General Manager - Massage Spa & Art Gallery

General Manager

Compensation: $65,000 - $85,000 per year + Performance Bonus

About The Art of Touch Massage

The Art of Touch Massage is a premium therapeutic massage studio in Midtown Atlanta that has served the community since 2007. Known for exceptional bodywork, an art-filled environment, and a commitment to helping guests feel like a masterpiece, the business has built a loyal client base and a strong reputation over nearly two decades.

As we look toward the future, our focus is simple: rebuild operational excellence, strengthen accountability, grow appointment volume, and create a leadership structure that supports long-term success.

We are seeking a General Manager who wants to take ownership of business performance and help lead the next chapter of growth.

Position Overview

The General Manager serves as the senior operational leader of The Art of Touch Massage.

This role is responsible for therapist recruiting, workforce planning, scheduling, therapist performance management, team accountability, operational systems, and overall business performance.

The General Manager will work closely with the Owner during an initial transition period but is ultimately expected to become the primary day-to-day operator of the business.

This is not a hospitality coordinator role.

This is a leadership position for someone who enjoys building teams, solving operational problems, holding people accountable, and producing measurable results.

What You'll Own

Recruiting & Staffing

• Build and maintain an ongoing pipeline of Licensed Massage Therapists
• Develop relationships with massage schools and industry organizations
• Recruit, interview, hire, onboard, and retain therapists
• Ensure staffing levels consistently support business demand
• Reduce vacancies and staffing bottlenecks

Scheduling & Capacity Management

• Align therapist availability with client demand
• Improve evening, weekend, and peak-hour coverage
• Manage therapist utilization and productivity
• Reduce missed appointment opportunities
• Forecast staffing needs based on business trends

Therapist Leadership & Accountability

• Directly manage the Licensed Massage Therapist team
• Establish clear performance expectations and standards
• Conduct coaching conversations, performance reviews, and corrective action when necessary
• Hold therapists accountable for availability, professionalism, documentation, guest experience, and operational standards
• Partner with Lead Massage Therapists to develop training, mentoring, and continuing education initiatives
• Improve therapist retention while maintaining a culture of accountability

Operations & Team Leadership

• Directly oversee day-to-day business operations
• Lead the front desk team through the Spa Manager and other team leaders
• Improve systems, processes, and reporting
• Ensure standard operating procedures are consistently followed
• Resolve operational issues quickly and effectively
• Maintain a high-quality client experience
• Drive continuous improvement throughout the organization

Business Performance

• Own appointment growth goals
• Monitor utilization, staffing, retention, and operational KPIs
• Track business performance and recommend corrective actions
• Improve profitability through stronger execution and resource management
• Deliver weekly operational reporting to ownership

Success Metrics

Success in this role will be measured by:

Staffing

• Therapist headcount growth
• Therapist retention
• Time-to-fill open positions

Capacity & Utilization

• Therapist utilization
• Evening and weekend coverage
• Reduction in missed booking opportunities

Business Growth

• Appointment volume
• Revenue growth
• Membership growth
• Package sales
• Profitability improvement

Leadership

• Team retention
• Accountability
• Operational execution
• Completion of strategic initiatives

Ideal Candidate

You are likely a strong fit if you:

• Have successfully managed service-based businesses or multi-department teams
• Have experience recruiting and retaining employees
• Have directly managed employee performance and accountability
• Are highly organized and execution-focused
• Naturally hold people accountable
• Enjoy solving operational problems
• Are comfortable making decisions and taking ownership of outcomes
• Can balance people leadership with performance expectations

You understand that culture matters, but culture without accountability does not create results.

Preferred Experience

• General Manager, Operations Manager, District Manager, Practice Manager, Studio Manager, or similar leadership experience
• Recruiting and workforce planning
• Scheduling and labor management
• Employee coaching and performance management
• P&L responsibility
• Service, wellness, hospitality, healthcare, fitness, or retail operations

Massage industry experience is helpful but not required.

Strong operational leadership experience is required.

The Opportunity

This role is an opportunity to take over leadership of an established business with a strong reputation, a loyal client base, and significant growth potential.

The right candidate will have the autonomy to improve systems, build a stronger team, increase operational performance, and play a key role in shaping the future of the organization.

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Employee discount

Work Location: In person