General Manager - Massage Spa & Art Gallery

General Manager

Compensation: $65,000 - $85,000 per year + Performance Bonus

About The Art of Touch Massage

The Art of Touch Massage is a premium therapeutic massage studio in Midtown Atlanta that has served the community since 2007. Known for exceptional bodywork, an art-filled environment, and a commitment to helping guests feel like a masterpiece, the business has built a loyal client base and a strong reputation over nearly two decades.

As we look toward the future, our focus is simple: rebuild operational excellence, strengthen accountability, grow appointment volume, and create a leadership structure that supports long-term success.

We are seeking a General Manager who wants to take ownership of business performance and help lead the next chapter of growth.

Position Overview

The General Manager serves as the senior operational leader of The Art of Touch Massage.

This role is responsible for therapist recruiting, workforce planning, scheduling, therapist performance management, team accountability, operational systems, and overall business performance.

The General Manager will work closely with the Owner during an initial transition period but is ultimately expected to become the primary day-to-day operator of the business.

This is not a hospitality coordinator role.

This is a leadership position for someone who enjoys building teams, solving operational problems, holding people accountable, and producing measurable results.

What You'll Own

Recruiting & Staffing

Build and maintain an ongoing pipeline of Licensed Massage Therapists
Develop relationships with massage schools and industry organizations
Recruit, interview, hire, onboard, and retain therapists
Ensure staffing levels consistently support business demand
Reduce vacancies and staffing bottlenecks

Scheduling & Capacity Management

Align therapist availability with client demand
Improve evening, weekend, and peak-hour coverage
Manage therapist utilization and productivity
Reduce missed appointment opportunities
Forecast staffing needs based on business trends

Therapist Leadership & Accountability

Directly manage the Licensed Massage Therapist team
Establish clear performance expectations and standards
Conduct coaching conversations, performance reviews, and corrective action when necessary
Hold therapists accountable for availability, professionalism, documentation, guest experience, and operational standards
Partner with Lead Massage Therapists to develop training, mentoring, and continuing education initiatives
Improve therapist retention while maintaining a culture of accountability

Operations & Team Leadership

Directly oversee day-to-day business operations
Lead the front desk team through the Spa Manager and other team leaders
Improve systems, processes, and reporting
Ensure standard operating procedures are consistently followed
Resolve operational issues quickly and effectively
Maintain a high-quality client experience
Drive continuous improvement throughout the organization

Business Performance

Own appointment growth goals
Monitor utilization, staffing, retention, and operational KPIs
Track business performance and recommend corrective actions
Improve profitability through stronger execution and resource management
Deliver weekly operational reporting to ownership

Success Metrics

Success in this role will be measured by:

Staffing

Therapist headcount growth
Therapist retention
Time-to-fill open positions

Capacity & Utilization

Therapist utilization
Evening and weekend coverage
Reduction in missed booking opportunities

Business Growth

Appointment volume
Revenue growth
Membership growth
Package sales
Profitability improvement

Leadership

Team retention
Accountability
Operational execution
Completion of strategic initiatives

Ideal Candidate

You are likely a strong fit if you:

Have successfully managed service-based businesses or multi-department teams
Have experience recruiting and retaining employees
Have directly managed employee performance and accountability
Are highly organized and execution-focused
Naturally hold people accountable
Enjoy solving operational problems
Are comfortable making decisions and taking ownership of outcomes
Can balance people leadership with performance expectations

You understand that culture matters, but culture without accountability does not create results.

Preferred Experience

General Manager, Operations Manager, District Manager, Practice Manager, Studio Manager, or similar leadership experience
Recruiting and workforce planning
Scheduling and labor management
Employee coaching and performance management
P&L responsibility
Service, wellness, hospitality, healthcare, fitness, or retail operations

Massage industry experience is helpful but not required.

Strong operational leadership experience is required.

The Opportunity

This role is an opportunity to take over leadership of an established business with a strong reputation, a loyal client base, and significant growth potential.

The right candidate will have the autonomy to improve systems, build a stronger team, increase operational performance, and play a key role in shaping the future of the organization.

Pay: $65,000.00 - $85,000.00 per year

Benefits: