General Manager, Sales - Flooring & Building Materials

Our client is a recognized UAE based company with Global operations focusing on Flooring solutions for Residential, Commercial and Hospitality projects. While they started as a trading business, they now possess their own manufacturing facilities enabling faster turnaround time for their clients.

Sales & Business Development (70%)

• Lead and execute the regional sales strategy, with a sharp focus on UAE growth.
• Identify and pursue new business opportunities across B2B channels (architects, contractors, interior designers, developers, and facility managers).
• Build and maintain strong relationships with key clients and decision-makers.
• Drive revenue growth through proactive sales pipeline management and negotiation.
• Monitor market trends and competitor activity to inform go-to-market strategies.

Strategic & Operational Leadership

• Oversee the day-to-day business operations across the UAE and wider GCC region.
• Set and track regional KPIs, revenue targets, and performance metrics.
• Manage all internal departments (design, technical, logistics) to ensure seamless project execution and customer satisfaction.
• Lead and mentor a cross-functional team, ensuring high performance and accountability.
• Represent the company at industry events, trade shows, and client meetings.

P&L and Financial Oversight

• Manage regional budgets, forecasts, and reporting to ensure profitability.
• Monitor margins, costs, and pricing strategies aligned with growth objectives.

Requirements

• Minimum 10 years of experience in flooring or construction materials.
• Proven track record in sales leadership, business development, and client relationship management in the UAE.
• Strong understanding of flooring product categories, specifications, and applications is a plus.
• Experience managing cross-border teams or projects within the GCC region.
• Entrepreneurial mindset with the ability to drive results in a fast-paced, growing company.
• Excellent communication, negotiation, and stakeholder engagement skills.