General Manager, Saudi Arabia

Role overview

Our client is an American technology company specializing in digital workplace solutions, seeking a commercially driven General Manager to establish and scale its Saudi business. You will build the local presence, drive revenue growth across government and enterprise segments, and develop a high-performing team. The role spans market entry, sales leadership, partner ecosystem development, and alignment with regional and global leadership to position Saudi Arabia as a central hub for the Middle East.

Key responsibilities

Revenue growth and customer success

• Lead and grow direct and indirect sales channels to achieve strong growth targets.
• Retain and renew existing clients; expand within current accounts and acquire new government and enterprise customers.
• Build trusted, executive-level relationships with customers and partners to accelerate pipeline and close rates.

Build and lead the team

• Hire, develop, and retain top local talent across sales, technical, and support functions; the sales organization reports directly to the GM.
• Foster a performance culture with clear targets, coaching, and accountability; collaborate effectively with cross-functional teams across the region and headquarters.

Government and enterprise engagement

• Build relationships with key government entities, strategic enterprises, and regulatory bodies; ensure participation in priority tenders.

Partner ecosystem

• Develop and manage relationships with system integrators, distributors, and technology partners to extend market reach and solution delivery.

Alignment with regional and global leadership

• Align Saudi operations with regional and global strategy through transparent communication, timely execution, and effective stakeholder management.

Qualifications

• Proven track record leading growth for enterprise technology or platform businesses in Saudi Arabia, covering public sector and strategic enterprise accounts.
• Strong commercial leadership with success scaling direct and indirect channels, driving renewals, expansions, and acquiring new accounts.
• Experience setting up and operating a local entity, with working knowledge of KSA regulations and compliance.
• Demonstrated ability to hire, develop, and lead high-performing sales and go-to-market teams.
• Credibility engaging senior government and enterprise stakeholders; skilled in navigating tenders and regulatory environments.
• Effective cross-functional collaborator with the ability to align local execution to global strategy.
• Strong relationship builder with partners across the systems integrator, distributor, and technology ecosystem.
• Results-oriented operator with clear planning, follow-up, and data-driven decision-making.