GEO (Generative Engine Optimization)/ AEO (Answer Engine Optimization) Manager

• AI-Aware Content Strategy: Develop and implement content strategies that ensure our digital assets are easily discoverable and accurately interpreted by AI assistants and search engines.

• Bridge SEO & AI Indexing: Translate traditional SEO best practices into approaches that align with how large language models (LLMs) index and surface content

• Content Structuring: Design and structure content to be AI-friendly—conversational, answer-focused, and semantically rich—to improve visibility and relevance in AI-generated responses

• LLM Optimization: Stay current with how AI models retrieve and prioritize web content, and apply this knowledge to optimize our content for maximum reach and impact

• Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
• Experience and track record of successful implementation of AEO and GEO strategies.
• Experience with AI chatbot platforms (e.g., Dialogflow, Microsoft Bot Framework, Rasa, or similar).
• Familiarity with HTML/CSS, JavaScript, and CMS platforms (e.g., WordPress, Drupal).
• Understanding of natural language processing (NLP) and chatbot evaluation metrics.
• Ability to use data visualisation tools (e.g., Tableau, Power BI) for reporting and analysis.
• Knowledge of A/B testing, conversion rate optimisation (CRO), and UX principles.

• Proven track record of success in implementing SEO and AI strategies with measurable results.
• Minimum 5 years of experience in SEO and/or AEO / GEO.
• Bachelor’s or Master’s degree in, Computer Science, Data Analytics, Marketing or related field.
• Strong analytical, communication, and presentation skills.
• Must be based in Dubai.

To find out more or have a confidential discussion, please email recruitment@hawksford.com.