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Global Head of Content Marketing, LinkedIn Marketing Solutions
New York, United States
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in New York City, San Francisco, or Sunnyvale.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The LinkedIn Marketing Solutions (LMS) Integrated Marketing Team is looking for a skilled marketer to lead the strategy and operations for and oversee the execution of LMS’ content marketing engine — the business’s scaled distribution arm and “megaphone.” This individual will lead a team that looks after all owned content channels, and will orchestrate the omnichannel distribution of thought leadership, product/solutions messaging and campaign narratives that help shift perceptions of LinkedIn among its target audience of B2B marketers and B2B marketing decision makers. This role includes strategic ownership of LMS’ flagship page on LinkedIn, which this individual and their team will use to demonstrate best-in-class examples of LinkedIn-first B2B marketing.
This individual will play a pivotal role in ensuring strategic source content — developed by our Product Marketing, Marketplace Innovation, Solutions Marketing and B2B Institute teams, among other x-functional IP creators — is transformed into impactful, customer-facing assets across multiple formats and channels.
This Global Head of Content Marketing will also lead the development and ongoing evolution of LMS’s content operating model, which guides how content flows from strategy through production to distribution.
The ideal candidate is a strong business and content strategist, thinker, writer, an avid consumer of media and a team player who is confident in their craft. A sense of humor and a desire to have fun are also essential, of course!
Responsibilities:
Basic Qualifications:
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in New York City, San Francisco, or Sunnyvale.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The LinkedIn Marketing Solutions (LMS) Integrated Marketing Team is looking for a skilled marketer to lead the strategy and operations for and oversee the execution of LMS’ content marketing engine — the business’s scaled distribution arm and “megaphone.” This individual will lead a team that looks after all owned content channels, and will orchestrate the omnichannel distribution of thought leadership, product/solutions messaging and campaign narratives that help shift perceptions of LinkedIn among its target audience of B2B marketers and B2B marketing decision makers. This role includes strategic ownership of LMS’ flagship page on LinkedIn, which this individual and their team will use to demonstrate best-in-class examples of LinkedIn-first B2B marketing.
This individual will play a pivotal role in ensuring strategic source content — developed by our Product Marketing, Marketplace Innovation, Solutions Marketing and B2B Institute teams, among other x-functional IP creators — is transformed into impactful, customer-facing assets across multiple formats and channels.
This Global Head of Content Marketing will also lead the development and ongoing evolution of LMS’s content operating model, which guides how content flows from strategy through production to distribution.
The ideal candidate is a strong business and content strategist, thinker, writer, an avid consumer of media and a team player who is confident in their craft. A sense of humor and a desire to have fun are also essential, of course!
Responsibilities:
- Content Strategy & Planning
- Own and evolve LMS’s global content marketing strategy with a focus on omnichannel distribution and LinkedIn-first execution.
- Define editorial direction for owned channels and develop integrated content campaigns around key business moments (e.g. annual budget cycles, product launches).
- Channel Ownership & Execution
- Oversee a team that manages all owned content channels, including the LinkedIn for Marketing Blog, the LinkedIn for Marketing Page, and the LinkedIn Ads microsite.
- Drive consistency, relevance, and performance across content formats and channels — using long-form content, short-form content, video content, webinars, and newsletters.
- Cross-Functional Collaboration
- Partner with teams like The B2B Institute and Marketplace Innovation to adapt and scale thought leadership content.
- Partner with teams like Product Marketing and Solutions marketing to adapt and scale product and solutions-focused content.
- Collaborate cross-functionally with Web Marketing, Corporate Communications, and other stakeholders to surface and amplify thought leadership stories across owned, earned, and paid channels.
- Collaborate with teams across the LMS business including Customer Marketing, Ecosystem Marketing, Growth Marketing, Web Marketing, Corporate Communications, Sales and Legal to collate the right stories about LinkedIn’s members, customers and products.
- Act as the go-to expert in scaled communications across LMS, aligning messaging and timing across teams.
- Operational Leadership
- Lead development and governance of LMS’s content operating model and editorial calendar, in partnership with Marketplace Innovation.
- Manage global content marketing budget and select a global team of agency partners that provide copy, social media management and reporting support to the team internally.
- Recommend and oversee the implementation of workflows, intake processes, approvals, and team alignment to enable content reuse, velocity, and clarity.
- Industry Leadership
- Build and maintain strong relationships with key industry influencers, customers, and external partners to extend the reach of LinkedIn’s content.
- Team Management & Development
- Manage and mentor a high-performing team of content, web and social media marketers.
- Foster a culture of editorial excellence, creative experimentation, and strategic alignment.
- Measurement & Optimization
- Define content marketing KPIs and measure content performance across visibility, engagement, and pipeline contribution.
-
Use performance insights to continuously optimize content formats, delivery strategies, and channel mix.
Basic Qualifications:
- BS/BA Degree or equivalent experience
- 10+ years of experience in content marketing, social media marketing, brand editorial, or digital marketing roles, with a proven track record in a B2B ads or SaaS environment
-
3+ years of people leadership experience; managing content marketers or cross-functional teams
- Proven experience leading content and social strategy, managing multi-channel campaigns at scale, and building or refining editorial workflows.
- Background in ads, media, publishing, journalism, or brand storytelling, with understanding of media relations, influencer marketing, PR, and B2B marketing trends.
- Expertise in content operations, editorial planning, campaign execution, SEO/content governance, and global distribution best practices.
- Exceptional writing, editing, and storytelling skills with ability to craft compelling narratives for senior audiences and translate complex B2B/AdTech concepts into clear, engaging content.
- Familiarity with AI-powered content tools and a data-driven approach to measuring and optimizing performance (Google Analytics, Adobe Analytics, HubSpot, CMS dashboards).
- Hands-on experience with publishing tools and platforms (Sprinklr, Hootsuite, WordPress, Adobe CQ), and working knowledge of basic HTML/CSS and Photoshop.
- Strong project management and organizational skills, with the ability to juggle multiple workflows and maintain high attention to detail.
- Experience with influencer programs, thought-leadership amplification, and using LinkedIn as a strategic distribution platform.
- Comfort working in global, fast-paced, cross-functional environments and managing external agency partners.
-
Proficiency with Microsoft Office and Google Workspace.
- Content Strategy & Storytelling
- Analytics & Optimization
- Digital & Social Expertise
- Project & Workflow Management
-
Collaboration & Communication
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
-
Having a sign language interpreter present for the interview
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
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