Global Marketing Manager

Biscolata & Amada

Who We’re Looking For

Global Marketing Manager with a strong passion for FMCG and multicultural environments, skilled in building globally loved brands.

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Key Responsibilities

• Proven experience in building and executing global brand strategies across multiple regions and culture.
• Design growth strategies and execute direction in emerging and developed markets fully aligned with business goals.
• Deep understanding of consumer behaviours and ability to adapt the outcomes into impactful marketing strategies.
• Experience in innovation pipelines from idea to launch . Manage global launches and campaings based on brand positioning and lifecycle.
• Proven experience managing brand P&L through strategic pricing and portfolio mix optimization.
• Sucessfull track record in developing 360 degree campaigns for different regions.
• Strong ability to work closely and lead global and regional creative, media and research agencies.
• Strong collabration with cross functions (R&D, regional marketing teams, sales, finance) to align marketing strategies.

Qualifications

• 10+ years in brand, category within FMCG
• Excellent communication skills in English
• High resilience, motivation, strong communication and stakeholder leadership
• Analytical mindset; advanced planning & organizational skills.
• Passionate about national and international brand growth
• Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.

Location

• Balance Güneşli – Istanbul