Global Social Media Lead, Amazon Business

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

Amazon Business’ Central Marketing Team is seeking an experienced, strategic Global Social Media Lead to lead this multi-faceted function to the next level. In this role, you will set the strategy for how Amazon Business leverages paid and organic social channels to deepen brand affinity and purchase intent. With end-to-end campaign ownership, you will select the right media partners and investment mix, activate media through the funnel, build measurement frameworks, and optimize plans. For organic, you will own the global content calendar and day-to-day operations across social channels, ensuring strategic alignment with org priorities, paid support, and business objectives. You will work collaboratively across paid media, brand, creative, product, legal, and PR teams to create impactful and effective campaigns, while operating as a center of excellence for Amazon Business marketers worldwide.

Key job responsibilities

• Develop and execute paid social media strategies to drive awareness, consideration, and conversion among prospective customers, while deepening engagement among existing Amazon Business customers worldwide.
• Own social campaign briefing processes, business review documents, and experimentation roadmaps that work backwards from the customer.
• Manage the global content calendar, as well as the day-to-day operations, across organic social.
• Contribute to the development of best practices and measurement of social channels within Amazon Business for marketing partners to follow globally.
• Lead media agencies and cross-functional teams for execution; develop mechanisms for inspecting, reporting, and elevating campaign performance.
• Streamline existing processes to increase speed-to-market and campaign impact across paid and organic.
• Drive experimentation and testing of new social platforms and formats.