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Go-to-market Launcher (Business Development)

As the Go-To-Market Launcher / Country Launcher , you will be responsible for launching and scaling a live shopping platform in GCC that combines live streams and real-time auctions under one application. This role combines general management, growth, operations, and partnerships, with full ownership of building a live, functioning marketplace.

You will be accountable for activating supply, onboarding and growing sellers, driving livestream activity, and ensuring strong execution on the ground. This is a hands-on leadership role suited to someone who thrives in fast-moving, ambiguous environments and is motivated by ownership and impact rather than structure.

Main Responsibilities

  • Launch and build a new country or category from zero to momentum
  • Identify, acquire, and onboard new sellers and suppliers (online and on the ground)
  • Spot market trends early and translate them into live-selling opportunities
  • Support sellers in audience growth through co-marketing and collaboration
  • Identify rising sellers early and integrate them into the ecosystem
  • Pair sellers and suppliers to create compelling live shows
  • Collaborate with internal growth and content teams to amplify key livestreams
  • Oversee live operations including equipment, setup, and on-site readiness
  • Ensure a high-quality customer experience during and after live events
  • Conduct post-live reviews, gather feedback, and implement improvements

Requirements

  • Proven experience in marketplace operations, live commerce, e-commerce, growth, or category/market launches
  • Strong ownership mindset with the ability to build and scale initiatives from zero in fast-paced environments
  • Excellent relationship-building and stakeholder management skills, particularly with sellers or partners
  • Highly action-oriented, adaptable, and comfortable making decisions with limited structure
  • Willingness to travel and be hands-on in the market as required

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