As the
Go-To-Market Launcher / Country Launcher
, you will be responsible for launching and scaling a live shopping platform in GCC that combines live streams and real-time auctions under one application. This role combines general management, growth, operations, and partnerships, with full ownership of building a live, functioning marketplace.
You will be accountable for activating supply, onboarding and growing sellers, driving livestream activity, and ensuring strong execution on the ground. This is a hands-on leadership role suited to someone who thrives in fast-moving, ambiguous environments and is motivated by ownership and impact rather than structure.
Main Responsibilities
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Launch and build a new country or category from zero to momentum
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Identify, acquire, and onboard new sellers and suppliers (online and on the ground)
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Spot market trends early and translate them into live-selling opportunities
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Support sellers in audience growth through co-marketing and collaboration
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Identify rising sellers early and integrate them into the ecosystem
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Pair sellers and suppliers to create compelling live shows
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Collaborate with internal growth and content teams to amplify key livestreams
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Oversee live operations including equipment, setup, and on-site readiness
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Ensure a high-quality customer experience during and after live events
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Conduct post-live reviews, gather feedback, and implement improvements
Requirements
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Proven experience in marketplace operations, live commerce, e-commerce, growth, or category/market launches
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Strong ownership mindset with the ability to build and scale initiatives from zero in fast-paced environments
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Excellent relationship-building and stakeholder management skills, particularly with sellers or partners
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Highly action-oriented, adaptable, and comfortable making decisions with limited structure
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Willingness to travel and be hands-on in the market as required