Google Ads Executive

Responsibilities:

• Plan, launch & optimize Google Ads for UAE health sector.
• Conduct keyword research & strategies tailored to healthcare/diagnostics.
• Create compelling ad copy & optimize landing pages with design/content teams.
• Efficient use of targeting for optimization.
• Manage budgets to maximize ROI & reduce CPL.
• Track KPIs (CTR, CPL, CVR, ROAS), report insights & suggest improvements.
• Run A/B tests on ads, keywords & landing pages for performance gains.
• Implement tracking with GA, GTM & CRM (including offline conversions).
• Research UAE healthcare market & competitors to refine campaigns.
• Collaborate with sales/ops teams to align campaigns with business goals.

Requirements:

• Proven experience in Google Ads lead-gen campaigns.
• Healthcare/diagnostics PPC experience in UAE preferred.
• Proficiency in GA, GTM & CRM tracking.
• Strong analytical & reporting skills.

Job Type: Full-time

Pay: Up to AED5,000.00 per month

Application Question(s):

• Do you have experience running Google Ads lead generation campaigns?
• Have you managed PPC campaigns in the UAE healthcare or diagnostics sector?
• Are you proficient with Google Analytics (GA4) and Google Tag Manager (GTM)?
• Have you integrated Google Ads with a CRM system for conversion tracking?
• Have you implemented offline conversion tracking in any of your campaigns?
• Do you regularly track and optimize campaigns based on KPIs like CPL, CTR, CVR, and ROAS?
• Have you conducted A/B testing on ads, landing pages, or keywords?
• Are you familiar with UAE regulations around healthcare advertising?
• Are you comfortable working cross-functionally with design, content, sales, and operations teams?