Google Ads Executive

Job Title: Google Ads Executive
Location: Gulberg, Lahore (Onsite)
Shift: 5:00 PM – 2:00 AM
Working Days: Monday – Friday
Experience Required: 2–3 Years

Job Overview
We are looking for a skilled Google Ads Specialist to manage, optimize, and scale paid advertising campaigns. The ideal candidate should have strong analytical skills, hands-on experience with Google Ads, and the ability to generate high-quality leads while maintaining cost efficiency.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns including Search, Display, and Performance Max.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Manage bidding strategies to maximize ROI and maintain cost-efficient campaigns.
• Monitor and optimize campaigns based on performance metrics such as CTR, CPA, ROAS, and conversions.
• Ensure ad content complies with Google Ads content suitability and policy guidelines.
• Track, analyze, and report campaign performance using tools such as Google Ads dashboard and Databox.
• Understand and track marketing funnels including MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).
• Calculate and analyze marketing efficiency metrics such as MER (Marketing Efficiency Ratio).
• Integrate and track campaign data through CRM systems to improve lead tracking and attribution.
• Collaborate with marketing and business development teams to align paid campaigns with revenue goals.

Requirements

• 2–3 years of hands-on experience managing Google Ads campaigns.
• Strong understanding of campaign structure, bidding strategies, and conversion tracking.
• Experience with lead generation campaigns and performance optimization.
• Familiarity with CRM integrations and marketing analytics tools such as Databox.
• Knowledge of MQL and SQL frameworks and marketing attribution models.
• Strong analytical mindset with the ability to interpret data and make optimization decisions.
• Excellent communication and reporting skills.

What We Offer

• Competitive salary package
• Growth opportunities in digital marketing
• Collaborative and performance-driven work environment

Work Location: Gulberg, Lahore (Onsite)
Shift: 5:00 PM – 2:00 AM | Monday – Friday

Interested candidates with relevant experience are encouraged to apply.

Job Type: Full-time

Pay: Rs100,000.00 - Rs120,000.00 per month

Work Location: In person