Google Ads Expert

Google Ads Expert

Location: Lahore, Pakistan (On-site)

Employment: Full-time

Salary: PKR 100,000 – 180,000 / month (based on experience)

Market: USA

Reports to: Head of E-commerce / Digital Marketing Lead

About the role

We are looking for a results-driven Google Ads Expert to own and scale our paid search and shopping campaigns for our USA-facing leather motorcycle ecommerce brand. You will manage everything from campaign strategy and structure to daily optimization, bidding, and reporting. The ideal candidate has a proven track record of scaling ecommerce brands profitably on Google.

Key responsibilities

• Plan, build, and manage Google Ads campaigns across Search, Shopping, Performance Max (PMax), and Display
• Own campaign structure, keyword strategy, match types, negative keyword lists, and audience targeting
• Optimize bids, budgets, and ad schedules to hit ROAS and CPA targets
• Write compelling ad copy aligned with product pages and seasonal promotions
• Set up and monitor conversion tracking via Google Tag Manager and GA4
• Analyze search term reports and continuously refine targeting to eliminate wasted spend
• Build and maintain product feed quality in Google Merchant Center
• Produce weekly performance reports with insights and recommendations
• Run A/B tests on creatives, landing pages, and bidding strategies
• Stay current on Google Ads updates, especially PMax and AI bidding changes

Requirements

• 3+ years managing Google Ads for ecommerce brands, preferably US-market focused
• Deep hands-on experience with Performance Max, Shopping, and Search campaigns
• Proficiency in Google Merchant Center — feed management, product diagnostics, disapprovals
• Strong understanding of GA4, GTM, and conversion tracking setup
• Demonstrated ability to scale spend profitably (must be able to share results/case studies)
• Google Ads certification preferred

Nice to have

• Experience with Bing / Microsoft Ads
• Familiarity with Shopify and its Google Ads integration
• Background in leather, apparel, or motorcycle / outdoor gear category
• Experience with third-party tools like DataFeedWatch, Optmyzr, or Skai

Pay: Rs100,000.00 - Rs180,000.00 per month

Work Location: In person