Google Ads Manager / PPC Expert (DTC Hair Care Brand)

About

DTC hair care brand (Shopify, US only) looking for a Google Ads expert to grow sales.

You'll Own

• Full Google Ads account — Search, Shopping, PMax
• Auditing and fixing campaign structure issues limiting non-branded reach
• Launching new Search campaigns
• Reallocating budget from underperforming campaigns into higher-ROI channels
• Building real non-branded keyword coverage
• Shopping feed optimization (titles, custom labels) in coordination with Merchant Center
• Ingredient/concern-based keyword strategy
• SKU/bundle-level ROAS tracking — not just campaign-level, since bundles and single products behave differently
• Weekly reporting: plain-language verdicts, ranked by dollar impact, no vanity metrics

Must Have

• 3+ years managing Google Ads for DTC/Shopify ecommerce brands
• Proven track record diagnosing account structure issues, not just adjusting bids
• Hands-on Shopping/PMax feed experience
• Can show before/after case studies scaling non-branded acquisition
• Direct communicator — concise written updates, no fluff

Nice to Have (Beauty/Hair Care Specific)

• Experience navigating Google's ad policies for beauty/personal care claims (efficacy, before/after imagery, "free-from" claims)
• Familiarity with seasonal demand shifts in hair/beauty (holiday gifting, New Year resets, summer humidity spikes)
• Experience testing UGC/review-driven ad creative angles in Search or PMax asset groups
• Understanding of curl-type or hair-texture audience segmentation
• Comfortable coordinating with organic/influencer content for remarketing creative

Engagement

• Contract, fixed monthly retainer + performance-based KPI bonus
• Weekly reporting cadence, direct line to brand owner

Pay: Rs90,000.00 - Rs150,000.00 per month

Work Location: Remote