PPC Specialist

Overview:
We are seeking a skilled and results-oriented PPC Ads Specialist to join our dynamic marketing team. The selected candidate will be responsible for planning, managing, optimizing, and analyzing paid advertising campaigns across multiple digital platforms to drive quality traffic, generate leads, and improve conversions for our products and services.

This role requires strong knowledge of digital advertising strategies, analytical thinking, campaign optimization skills, and the ability to stay updated with the latest industry trends, platform updates, and best practices.

Responsibilities

• Campaign Management
• Develop, launch, manage, and optimize PPC campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising channels.
• Keyword Research
• Conduct detailed keyword research to identify high-value, relevant, and conversion-focused keywords aligned with the target audience and business goals.
• Ad Creation and Optimization
• Write engaging ad copy and coordinate visually appealing ad creatives that attract clicks and drive conversions. Continuously optimize ads to improve performance, relevance, and quality score.
• Budget Management
• Monitor campaign budgets, manage spending effectively, and adjust bidding strategies to maximize ROI while achieving campaign objectives.
• Performance Analysis
• Analyze key campaign metrics such as CTR, conversion rate, CPA, CPC, ROAS, impressions, and overall campaign performance. Use data-driven insights to make informed optimization decisions.
• A/B Testing
• Plan and execute A/B tests for ad copy, creatives, landing pages, targeting, and bidding strategies to identify the most effective approaches for better results.
• Audience Targeting
• Use audience targeting features to reach the right demographics, interests, behaviors, and customer segments, ensuring ads are delivered to the most relevant audience.
• Industry Updates
• Stay updated with digital advertising trends, algorithm changes, platform updates, and new advertising features to apply innovative strategies and maintain a competitive edge.
• Team Collaboration
• Work closely with designers, content creators, SEO specialists, and other marketing team members to ensure PPC campaigns are aligned with overall marketing goals and brand messaging.

Requirements

• Proven experience in managing PPC campaigns across multiple platforms with a track record of achieving measurable results.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other social media advertising platforms.
• Understanding of audience targeting, bidding strategies, campaign structures, conversion tracking, and optimization techniques.
• Strong analytical skills with experience using tools such as Google Analytics, Google Data Studio/Looker Studio, or similar reporting platforms.
• Excellent written and verbal communication skills with the ability to create persuasive ad copy and present campaign insights clearly.
• Detail-oriented mindset with a strong focus on performance improvement and continuous optimization.
• Google Ads certification or other relevant digital advertising certifications will be considered a plus.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field will be preferred.

Employee Benefits:

• Performance-Based Bonuses
• Maternity/Paternity Allowance
• Maternity Leaves
• Wedding Allowance
• Annual Leaves Encashment
• Double salary on Gazetted Holidays
• Special Allowance for Emergency
• Advance Salary on Need Basis
• 12 Casual Leaves
• 10 Medical Leaves
• 10 Annual Leaves
• Dedicated Training
• Birthday celebration
• Gaming Facility
• Growing & Dynamic Team
• Office Gatherings, Celebrations, and Trips
• 5 days a week (work-life balance)

Job Timings: 7 PM to 4 AM
Job Location: Model Town, Link Road, Lahore

Job Type: Full-time

Application Question(s):

• Are you comfortable working night shifts?
• What are your salary expectations?
• How much maximum ad spent you have managed so far on a monthly basis in US dollars?

Experience:

• PPC: 3 years (Required)
• Meta Ads: 3 years (Required)
• Google Ads: 3 years (Required)

Work Location: In person