Google Ads & SEO Specialist

Job Title

Google Ads & SEO Specialist (Marketing + Analytics Role)

About Blik

www.blik.in

Blik works with brands that want measurable growth, not vanity metrics.

We run performance-driven marketing across Google, Meta, SEO, and conversion funnels, and we care deeply about why numbers move - not just that they move.

This role reports directly to the manager and plays a key part in shaping how our campaigns, funnels, and marketing systems improve over time.

Role Overview

We’re looking for a marketing generalist who is strong with numbers.

Your core responsibility will be managing and improving:

Google Ads

SEO performance

Keyword strategy

Alongside this, you’ll analyze campaign data, user conversations, and funnel performance to identify what needs to change and why.

This is not a “set ads and forget” role.

This is a thinking + execution role.

Key Responsibilities

Primary Responsibilities (Core Role)

• Plan, manage, and optimize Google Ads campaigns
• Conduct SEO research, keyword analysis, and ranking improvements
• Track performance metrics and explain results clearly
• Prepare and maintain marketing reports (Sheets, dashboards, summaries)
• Identify trends, opportunities, and performance gaps

Secondary Responsibilities (Growth & Funnel Insights)

• Review WhatsApp conversations and lead journeys to identify drop-offs
• Understand where users disengage in the funnel and flag improvements
• Collaborate on improving automated messaging, and flows
• Share actionable insights with the founder - not just raw data
• Follow clear SOPs and improve them over time

What We’re Looking For:

Must-Have

• Hands-on experience with Google Ads
• Strong understanding of SEO fundamentals and keyword research
• Comfortable working with numbers, spreadsheets, and reports
• Ability to explain data insights in simple, practical terms
• Curious mindset - asks “why” before jumping to conclusions
• Willingness to do both thinking and execution

Nice-to-Have

• Experience managing or assisting with marketing campaigns
• Understanding of funnels, lead quality, and conversion journeys
• Experience working with agencies or multiple clients

What This Role Is NOT

• Not a pure media buyer role
• Not a design or content writing role
• Not a vanity metric social media role

Why This Role Matters

• You’ll have real ownership, not just tasks
• You’ll work directly with the founder
• You’ll influence how marketing decisions are made
• You’ll grow into a broader Marketing / Growth role as the agency scales

Experience Level

Mid-level

2–3 years of relevant experience preferred

• Skill and thinking > number of years

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person