Google Ads Specialist

Job Description: Google Ads Specialist

Location: On-site, Soan Gardens, Islamabad, Pakistan
Job Type: Full-time, Contractual

About Us

c2o is a UK- and US-focused HR and outsourcing solutions company that partners with businesses worldwide. We specialize in recruitment, staffing, BPO, digital marketing, and technology services. Our Marketing Department manages campaigns across multiple internal and client brands, and we’re now looking for a skilled Google Ads Specialist to join our team on-site.

Role Overview

We are seeking a detail-oriented Google Ads Specialist to plan, execute, and optimize paid campaigns across multiple industries (HR, SaaS, transport, recruitment, etc.). You will work closely with the Marketing Manager to ensure campaigns deliver measurable ROI, maintain strong account structures, and align with business goals.

Key Responsibilities

• Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube).
• Conduct in-depth keyword research and maintain clean keyword lists (including negatives).
• Write and test ad copy with strong CTAs, aligned with campaign objectives.
• Monitor campaign performance, adjust bids, and optimize for conversions and CPA.
• Track and analyze results using Google Analytics, GTM, and Looker Studio dashboards.
• Coordinate landing page testing with the design/content team to improve conversion rates.
• Prepare weekly and monthly performance reports for management.
• Stay updated with Google Ads policies, features, and industry best practices.

Skills & Qualifications

• 3+ years of hands-on Google Ads experience (agency or in-house).
• Strong knowledge of campaign types (Search, Display, Shopping, Performance Max, YouTube).
• Proficiency in Google Tag Manager, Google Analytics 4, and conversion tracking setups.
• Solid understanding of keyword research, match types, and negative keyword management.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Excellent written English skills for ad copywriting.
• Google Ads Certification(s) preferred.
• Experience with B2B campaigns or international markets is a plus.

What We Offer

• Competitive salary package (based on experience).
• Opportunity to work across multiple global brands.
• Professional growth and exposure to international campaigns.
• Supportive team environment with direct involvement in decision-making.

Job Types: Full-time, Contract
Contract length: 11 months

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person