Google Ads Specialist

Job Purpose:

We are looking for passionate people that can jump into a fast phase culture. As a Google Ads Specialist, you will be responsible to help manage our Pay Per Click/ Paid search strategies for clients, Manage Google AdWords Search, Display, Video and App campaigns, including audience targeting, keyword research and selection, Ad group structuring, Ad copywriting and landing page testing and optimization. We need an individual with experience in both Google Ads (Ad-Words) and Facebook Advertising.
Job Summary:

• Manage paid advertising campaigns across Google Ads (Search, Display, Video, App) and Facebook Ads
• Conduct audience targeting, keyword research and selection, ad group structuring, ad copywriting, and landing page testing/optimization
• Execute all aspects of paid advertising campaigns for clients, including refining keywords, long-tail phrases, creating/testing ad copy and creative, and managing budgets
• Monitor performance and health of multiple client ad accounts and provide regular reporting
• Collect and analyze campaign data to develop optimization strategies and drive growth
• Regularly audit and refine landing pages to ensure traffic is sent to the highest-converting pages
• Monitor client competitors and industry trends to inform campaign strategies
• Perform ongoing keyword research and implementation
• Write competitive ad copy and continually develop and execute creative tests
• Collaborate with internal teams to establish expectations, report on progress, and achieve targets
• Continually expand SEM knowledge and expertise in supporting tools
• Stay up-to-date with the latest PPC industry trends

Minimum Requirements:

• Excellent working knowledge of Google AdWords, Google Analytics and Facebook Ad Manager.
• Experience managing multiple campaigns and platforms simultaneously.
• Experience working with Google Analytics and Facebook Insights.
• Excellence in written and verbal communication and strong copywriting skills.
• Strong analytical and reporting skills.
• Solid understanding of HTML, CSS and web standards and their potential impact on PPC

A Plus:

• Google Adwords and/or Google Analytics Certification.
• SEO skills: on-page, off-page, and technical SEO

Benefits:

• Health Benefits (Medical, Vision, Dental)
• Paid Sick Days
• Paid Holidays
• 401k
• Life Insurance
• Business Casual Dress Code
• Fun, supportive and energetic work environment

Job Type: Full-time

Pay: $50,000.00 - $57,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Ability to Commute:

• Irvine, CA 92618 (Required)

Ability to Relocate:

• Irvine, CA 92618: Relocate before starting work (Required)

Work Location: In person