Google Ads Specialist

Overview
We are seeking a dynamic and results-driven Specialist to join our marketing team. The ideal candidate will have a strong background in digital marketing, with expertise in various advertising platforms and tools. This role is pivotal in driving our performance marketing initiatives, optimizing campaigns, and enhancing our online presence across multiple channels. If you are passionate about leveraging data to inform strategies and have a knack for creative problem-solving, we want to hear from you.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across platforms, including Google Ads, company websites
• Conduct keyword research to identify opportunities for SEO and SEM strategies that drive traffic and conversions.
• Oversee PPC campaign management, ensuring optimal budget allocation and performance tracking.
• Utilize Google Analytics and web analytics tools to analyze campaign performance and derive actionable insights.
• Collaborate with the social media management team to enhance brand visibility and engagement through effective media buying and planning.
• Optimize conversion rates through A/B testing and conversion optimization techniques.

Requirements

• Proven experience in Google Ads PPC
• Strong understanding of Google SEO principles
• Experience with website building using WordPress and Elementor
• Strong communication skills with the ability to collaborate effectively across teams.
• A proactive approach to problem-solving with attention to detail. Join us in making an impact through innovative marketing strategies that drive success!

Job Type: Full-time

Pay: $28.00 per hour

Expected hours: 30 – 40 per week

Work Location: In person