Google Ads Specialist

Job Overview
We are seeking a dynamic and results-driven Google Ads Specialist to elevate our digital marketing efforts through expertly managed paid advertising campaigns. In this role, you will harness the power of Google Ads and related platforms to drive targeted traffic, increase conversions, and maximize return on investment. Your expertise in performance marketing, media buying, and analytics will be essential in crafting compelling ad strategies that resonate with diverse audiences across multiple channels. Join us to lead innovative campaigns that propel our brand forward and deliver measurable success!

Responsibilities

• Develop, implement, and optimize Google Ads campaigns across Search, Display, Shopping, and Video networks to meet specific marketing objectives.
• Conduct comprehensive keyword research using advanced SEO tools and Google Analytics to identify high-impact keywords that enhance campaign performance.
• Manage PPC (Pay-Per-Click) campaigns with precision budgeting, bid adjustments, and audience targeting to ensure maximum efficiency and ROI.
• Utilize Google Tag Manager and DoubleClick for seamless tracking, conversion measurement, and remarketing efforts.
• Coordinate media planning and buying for Google Ads as well as complementary platforms such as Bing Ads and Twitter Ads to diversify reach.
• Analyze web analytics data to monitor campaign performance, identify opportunities for optimization, and implement data-driven improvements.
• Collaborate with social media management teams to integrate Facebook Advertising and other social channels into holistic digital marketing strategies.
• Optimize landing pages for conversion using best practices in SEO, user experience design, and A/B testing techniques.

Requirements

• Proven experience managing successful Google Ads campaigns with a strong understanding of SEM (Search Engine Marketing) principles.
• Proficiency in digital marketing tools including SEO tools, Google Analytics, Google AdWords (now part of Google Ads), Bing Ads, and Google Tag Manager.
• Solid knowledge of performance marketing strategies such as affiliate marketing, media buying, and conversion optimization techniques.
• Familiarity with social media management platforms and advertising options on Twitter, Facebook, and other relevant channels.
• Experience working within e-commerce environments or online retail sectors is highly desirable.
• Strong analytical skills with the ability to interpret web analytics data to inform campaign decisions.
• Excellent organizational skills for budgeting, campaign planning, and reporting purposes.
• Ability to stay current with industry trends in SEM, SEO tools, PPC management, and digital marketing innovations. Join us as a Google Ads Specialist to craft impactful advertising campaigns that captivate audiences worldwide! Your expertise will help shape our brand’s digital presence while delivering measurable results that drive growth.

Pay: $35.00 - $40.00 per hour

Benefits:

• Employee discount
• Gym membership
• Paid time off

Work Location: In person