Google & Meta Ads Expert

PPC Expert (Google & Meta) - FMCG & D2C Focus

Location: On Site

Job Type: Full-time

We are seeking an experienced PPC Expert with strong expertise in Google Ads and Meta campaigns, specifically for a FMCG and D2C brand. The ideal candidate will have a proven ability to drive results through paid search and social advertising, optimizing campaigns for maximum ROI.

Responsibilities:

* Develop and execute PPC strategies for Google and Meta platforms tailored to FMCG and D2C goals.

* Conduct audience segmentation and optimize campaigns through A/B testing, keyword analysis, and ad copy adjustments.

* Track, measure, and report campaign performance using tools like Google Analytics and Meta Ads Manager.

* Manage PPC budgets efficiently across channels to maximize campaign results.

* Collaborate with cross-functional teams to align paid media strategies with broader marketing objectives.

Requirements:

* 3+ years of PPC experience with Google Ads and Meta Ads in FMCG or D2C sectors.

* Strong proficiency in campaign optimization, analytics, and reporting tools.

* Expertise in keyword research, bid management, and ad copy creation.

* Familiarity with audience segmentation, budget management, and performance forecasting.

* Bachelor’s degree in Marketing or related field; certifications in Google Ads/Meta Ads a plus.

Benefits:

* Competitive salary and Professional development opportunities

If you're a results-driven PPC expert ready to impact FMCG and D2C campaigns, we want to hear from you.

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Work Location: In person