Google & Meta Ads Specialist

Overview
We are seeking a dynamic and results-driven Specialist to join our digital marketing team. In this role, you will be at the forefront of developing and executing innovative marketing strategies that elevate brand presence across multiple online platforms. Your expertise will drive targeted campaigns, optimize performance metrics, and contribute to the overall growth of our digital footprint. This is an exciting opportunity for a motivated professional eager to make a tangible impact through cutting-edge media buying, analytics, and campaign management.

Responsibilities

• Plan, implement, and manage performance marketing campaigns across platforms such as Google Ads, Meta Advertising, Twitter Ads, Bing Ads, and other SEM channels.
• Conduct comprehensive keyword research to identify high-impact search terms that enhance campaign effectiveness and improve ROI.
• Manage media buying activities including ad placement, bid adjustments, and budget allocation to maximize reach and conversions.
• Utilize tools like Google Analytics, Google Tag Manager, DoubleClick, and SEO tools to monitor campaign performance, analyze web analytics data, and generate actionable insights.
• Optimize campaigns through conversion rate optimization techniques to improve lead generation and e-commerce sales.
• Develop detailed media planning strategies aligned with marketing goals while managing budgets efficiently for maximum impact.
• Perform ongoing A/B testing of ad creatives and landing pages to refine messaging and increase engagement rates.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across social media channels and digital platforms.
• Stay current with industry trends in digital marketing, SEO/SEM best practices, and emerging advertising technologies to continuously enhance campaign strategies.

Requirements

• Proven experience in performance marketing with a strong understanding of PPC (pay-per-click) campaign management across multiple platforms including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Google AdWords.
• Proficiency in using SEO tools for keyword research, website analysis, and ranking improvements.
• Solid knowledge of web analytics tools such as Google Analytics and Google Tag Manager for tracking campaign success metrics.
• Experience with affiliate marketing programs and media planning to expand reach through strategic partnerships.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
• Strong analytical skills with the ability to interpret data insights into actionable marketing strategies.
• Familiarity with e-commerce platforms and understanding of conversion optimization techniques.
• Excellent communication skills for collaborating with team members and stakeholders effectively.
• A proactive mindset with a passion for digital marketing innovation and continuous learning. Join us as a Specialist if you’re ready to harness your expertise in digital advertising to create impactful campaigns that drive measurable results!

Job Type: Part-time

Pay: From $24.00 per hour

Expected hours: 20 per week

Work Location: Remote