Google Paid Search (SEM) Marketing Manager (Paid Ads – Remote, Entry to Mid-Level)

Job description

Are you passionate about marketing, data science, and the dynamic fusion of the two? Are you ready to dive into a role that offers a blend of creativity and technical acumen, all while working with a forward-thinking, entrepreneurial team?

We’re looking for a SEM / Google Paid Search Manager with a strong focus on generating leads and new memberships for fitness clubs and gyms. You don’t need years of experience — if you’re smart, motivated, and eager to learn, we’ll teach you how to run high-performing campaigns using our proven process.

About Us:

Instinctive Insights is a fast-growing, data-driven marketing agency helping fitness clubs and gyms maximize profitability from their marketing campaigns. We go far beyond clicks and leads — our predictive models and ROI tracking connect marketing dollars directly to new memberships and bottom-line growth.

Responsibilities:

As a Google Paid Search (SEM) Manager, you will:

• Set up, managing, and optimizing Google Ads Search campaigns.
• Have a basic understanding of keyword research and competitor analysis.
• Monitor campaign performance with a strong focus on CPL (Cost per Lead) and CPA (Cost per Acquisition) metrics.
• Understand Google Tag Manager and Google Analytics (GA4).
• Developing ad copy and ad extensions.
• Multi-task and manage multiple client accounts simultaneously.
• Commit to staying up-to-date on Google Ads trends, policy changes, and best practices.
• Manage budgets, ensuring proper pacing and efficient spend to meet ROI goals.

Desired Experience (Not Required, but a Plus):

• Background in website design and development.
• Experience working with WordPress, Webflow, Wix, and other website builders.
• Basic understanding of SEO and search engine algorithms.

What We’re Looking For

• Curiosity, intelligence, and eagerness to learn quickly.
• Comfort working with data and numbers (Excel/Google Sheets skills a plus).
• Strong written communication and attention to detail.
• Interest in the technical side of setting up campaigns, and lead tracking and wiring to feed leads into various systems.
• Hungry, adaptable, and excited to be trained in “the Instinctive Insights way.”

Why Join Instinctive Insights?

• Work remotely in a flexible, entrepreneurial environment.
• Receive mentorship and structured training from senior managers.
• Unlimited PTO and Simple IRA matching.
• A free gym membership of your choice.
• Join a team where your campaigns translate into real memberships, not just vanity metrics.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Application Question(s):

• Why should you be considered for this job vs. all the other candidates?

Experience:

• Google Ads: 1 year (Preferred)
• Website management: 1 year (Preferred)
• SEO: 1 year (Preferred)

Work Location: Remote