Google/Meta Paid Ads Specialist

We are seeking a skilled and results-oriented *Google/Meta Paid Ads Specialist* to join our team in Abu Dhabi. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram) to drive traffic, generate leads, and maximize ROI.

*Key Responsibilities:*

- *Campaign Strategy & Execution:*

- Develop and implement comprehensive paid advertising strategies on Google and Meta platforms.

- Perform audience research, keyword analysis, and competitor benchmarking to create high-performing campaigns.

- *Campaign Management:*

- Set up, monitor, and optimize campaigns to achieve KPIs such as CTR, ROAS, and conversion rates.

- Conduct A/B testing on creatives, copy, and targeting to improve performance.

- Adjust campaign settings, bidding strategies, and budgets for maximum efficiency.

- *Creative Collaboration:*

- Work closely with the design and content teams to create engaging ad visuals and copy tailored to specific audiences.

- Ensure all ads align with brand guidelines and comply with platform policies.

- *Performance Tracking & Reporting:*

- Analyze campaign data using tools like Google Analytics, Google Ads Manager, and Facebook Business Manager.

- Generate regular performance reports with actionable insights to improve results.

- Stay proactive in identifying opportunities to scale campaigns or optimize performance.

- *Budget Management:*

- Manage advertising budgets effectively to achieve the highest possible ROI.

- Monitor daily spending to ensure campaigns stay within budget.

- *Trend Monitoring:*

- Stay updated on the latest trends, algorithm changes, and best practices in Google and Meta advertising.

- Continuously adapt strategies to align with market and platform developments.

*Qualifications:*

- Bachelor’s degree in Marketing, Business, or a related field.

- Minimum of 2-3 years of experience managing Google Ads and Meta Ads campaigns.

- Proven track record of achieving KPIs and scaling campaigns successfully.

- Certifications in Google Ads and/or Meta (Facebook) Blueprint are highly preferred.

- Strong analytical skills and proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio.

- Ability to create compelling ad copy and understand audience behavior.

- Strong communication and organizational skills to manage multiple campaigns effectively.

*Benefits:*

- Health insurance.

- Annual leave as per UAE labor law.

- Opportunity for professional development and certifications.

- Collaborative and innovative work environment.

Interested applicants can send their CV to HR@approperties.ae

Job Type: Full-time

Experience:

• Marketing: 1 year (Preferred)