Graphic and Web Designer

Description:

Department: Marketing

Reports To: Art Manager

Summary: Join our family and share the story of D.G. Yuengling & Son, Inc. (DGY) and what makes us unique as America’s Oldest Brewery. We are family owned and operated since 1829 and have a strong culture and history of perseverance and grit. We are seeking a strong champion of our company and our brands. We are looking for a Graphic & Web Designer that will perform daily creative functions in a professional, competent, and confidential manner as assigned. This role will be responsible for bringing creativity, technical expertise, and brand passion to our team. The Graphic & Web Designer will be responsible for the conception, execution, and delivery of a wide range of materials across both print and digital platforms. The ideal candidate will collaborate closely with marketing, sales, our gift shop, vendors, and wholesalers to bring ideas to life, while managing our corporate website and ensuring a seamless, consistent brand experience across all consumer touchpoints. This role is based in Pottsville, PA.

Essential Duties and Responsibilities

• Manage a wide range of print and digital projects from concept through final production, including print-ready preparation.
• Design creative materials that support brand initiatives across marketing, sales, and retail—including packaging support, POS, signage, social content, and digital campaigns.
• Stay ahead with current cultural and design trends, proactively bringing new creative ideas to the team.
• Demonstrate strong problem-solving and conceptual skills, progressing projects independently—even with limited initial direction.
• Work collaboratively with internal departments and external partners, including The Yuengling Company, Tampa Brewery, vendors, and distributors.
• Maintain brand standards across all touchpoints, ensuring design consistency and attention to detail.
• Design and update website content, microsites, homepage banners, and store graphics to align with ongoing brand campaigns.
• Maintain and optimize the company’s WordPress website, including plugin management, theme customization, and performance improvements.
• Manage and coordinate with external web development partners to implement updates, troubleshoot, and ensure site functionality.
• Develop and manage forms and interactive features using Gravity Forms and related tools.
• Write and edit clear, on-brand website copy and digital content.
• Execute SEO best practices, manage Google Business Profile updates, and track analytics performance.
• Implement and monitor Google Analytics 4 (GA4) tagging, campaign tracking, and site performance metrics.
• Code and edit using HTML, CSS, and JavaScript for site layout, styling, and interactivity.
• Partner with the marketing team to enhance UI (User Interface) and UX (User Experience), ensuring a consistent and intuitive user journey across web and mobile platforms.
• Perform additional duties and responsibilities as requested, directed or assigned by management.

Requirements:

Skills and Qualifications

• Apply a strong understanding of photography, typography, layout, and printing techniques to deliver consistent, high-quality materials.
• Proficient in Mac platforms with advanced knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office.
• Experience with animation or video editing; familiarity with Adobe After Effects and Premiere Pro is a plus.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Mac OS and Microsoft Office.
• Proven experience with WordPress website management (required).
• Familiarity with WooCommerce and Gravity Forms, and CMS platforms (e.g., Wix, NetSuite).
• Basic-to-intermediate knowledge of HTML, CSS, and JavaScript.
• Understanding of GA4, SEO, and digital analytics.
• Experience with UI/UX design; proficiency in Figma or similar prototyping tools a plus.
• Works as a team player and positive cultural contributor; responds well to feedback and strives for continuous improvement.
• Demonstrates interest in how creative work performs in the market; offers insightful and innovative solutions.
• Passionate about brand storytelling, with a strong sense of urgency and accountability.
• Highly motivated, detail-oriented, and organized with strong time-management skills to meet tight deadlines in a fast-paced environment.
• Must be able to lift, carry, push, or pull up to 35 pounds.
• Occasional travel may be required.

Required Education and/or Experience

• Bachelor’s degree in Graphic Design, Communication Design or related field.
• 1-3 years of relevant experience preferred (experience in CPG or retail industries a plus).