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Graphic Design and Social Media Specialist
Status: Full-Time, Exempt | Reports to: Marketing and Communications Director | Salary: $70,304 + Benefits | Deadline: Open until filled
Responsibilities
Include but are not limited to:
- Conceptualizes and creates designs and layouts based on knowledge of design principles.
- Develops and creates graphics for a wide variety of print and online publications, illustrations, collateral materials, websites, video, and social media channels.
- Manages and constantly updates/monitors the organization’s website and social media channels. Engages with the community by responding to comments, messages, and online reviews as necessary.
- Designs digital graphics, flyers, brochures, rack cards, posters, and logos for use organization wide.
- Generates relevant and engaging content for all the organization’s communication channels.
- Creates, shoots, edits, and produces short videos with short timelines. Post-production tasks include reviewing footage, making editorial decisions, audio and color, and final editing.
- Shoots digital photos at organization and community events to illustrate stories and videos, for use on social media platforms, collateral materials, marketing and advertising the organization.
- Communicates with project stakeholders to ensure satisfaction at all stages of production.
- Coordinates production schedules to ensure projects and assignments are delivered in a timely manner.
- Assists in the development and implementation of a comprehensive social media strategy.
- Carries out marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
- Reports regularly on project status and takes an agile approach to project changes.
- Establishes, maintains, and organizes a marketing database of images, photographs, videos, and collateral.
- Provides and executes web design projects, keeping UI/UX design and accessibility best practices top of mind.
- Helps develop future strategies and campaigns and assists with marketing data analyses, including campaign results, conversion rates, and online traffic.
- Provides guidance, training, and support to staff and other departments to assist in the development of consistent branding and marketing of emerging programs, campaigns, and services.
- Maintains cooperative working relationships with stakeholders, partners, media, and funders.
- Follows consistent branding and communications protocols for Fresno BHC events, meetings, and gatherings with an eye toward professional representation.
- Cultivates individual relationships and partnerships that support the organization’s initiatives.
- Attends the workplace regularly, reports to work punctually and follows a consistent schedule to keep up with the demands of the worksite.
- Completes duties and responsibilities in compliance with Fresno BHC standards, policies and guidelines.
- Travels as needed to participate in assigned local, regional, and statewide activities.
- Maintains flexible hours, as some meetings and program activities may occur outside regular office hours, on weekends, and in various locations.
Requirements
The Graphic Design and Social Media Specialist must be detail-oriented, highly efficient, and able to perform effectively in a fast-paced, high-pressure environment. This role requires consistently meeting deadlines while maintaining high-quality standards across all projects and deliverables.
The ideal candidate will have strong visual design skills, including expertise in layout, typography, color theory, and branding. They must be able to manage multiple projects simultaneously, prioritize tasks, and use time effectively. A solid understanding of social media platforms is essential, including best practices, content scheduling, and audience engagement strategies. The candidate should also recognize the importance of maintaining consistency in both writing and visual design.
Other key requirements include:
- Bachelor’s degree from an accredited college or university in a related field.
- At least three years of experience in content creation, including video and photography.
- Proficiency in Microsoft Office and Adobe Creative Suite as well as working knowledge of HTML and CSS
- Experience with analytics software.
Relevant, substantial experience may be considered in place of a degree at the discretion of Fresno BHC.
Must possess a valid California driver’s license and verifiable automobile insurance and have a reliable automobile for use on the job.
NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements, which may change from time to time based on business needs. When appropriate, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the job, so long as those accommodations do not create an undue hardship for the organization. However, regular attendance and promptness are considered part of each employee’s essential job functions.
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