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Dumas ISD

Strategic Communications and Community Engagement Coordinator

Position Type:
Support Staff/Strategic Communication and Community Engagement Coordinator

Date Posted:
6/10/2026

Location:
DISD Central Office

Date Available:
07/01/2026

Closing Date:
06/17/2026

Additional Information:

Coordinator of Strategic Communications and Community Engagement

Wage/Hour Status:

Exempt

Reports To:

Deputy Superintendent

Department:

Human Resources

Pay Grade:

District Determined

Days Employed:

239

Primary Purpose

Provide leadership and coordination for districtwide communications, marketing, recruitment, branding, and community engagement efforts. Promote the mission, vision, and goals of Dumas ISD through effective storytelling, strategic communication, and public relations initiatives. Support employee recruitment and retention efforts, strengthen community partnerships, highlight student and staff achievements, and ensure consistent communication across all campuses and departments.

Qualifications

Education/Certification

Bachelor's degree from an accredited college or university preferred
Degree in Communications, Public Relations, Marketing, Journalism, Education, Human Resources, Business, or related field preferred

Special Knowledge/Skills

Strong verbal, written, and interpersonal communication skills
Knowledge of communication, marketing, and public relations practices
Ability to develop and implement strategic communication plans
Knowledge of social media platforms, digital marketing, and website management
Proficiency with graphic design, photography, video production, and content creation tools
Strong organizational and project management skills
Ability to maintain confidentiality and exercise sound judgment
Ability to work collaboratively with district leaders, campus administrators, staff, students, parents, media representatives, and community members

Experience

Experience in communications, marketing, public relations, education, human resources, or related field preferred
Experience working in a public school district preferred

Major Responsibilities and Duties

Strategic Communications

Develop and implement a comprehensive district communication plan aligned with Board priorities and district strategic goals.
Coordinate internal and external communications to ensure accurate, timely, and consistent messaging.
Support district leadership with communication initiatives related to academics, student achievement, operations, safety, and strategic priorities.
Assist in the development of communication materials for the Superintendent, Board of Trustees, and district leadership team.
Support district communication efforts during emergency situations and crisis response events.
Maintain communication standards that promote transparency, trust, and community confidence.

Recruitment and Employee Branding

Collaborate with Human Resources to develop and implement recruitment marketing strategies.
Design and coordinate recruitment materials, campaigns, and promotional content that showcase Dumas ISD as an employer of choice.
Support district recruitment fairs, university partnerships, Grow Your Own initiatives, and employee recognition efforts.
Promote employee accomplishments, district culture, leadership development opportunities, and retention initiatives.
Assist in strengthening the district's reputation as a destination district for educators and support staff.

Community Engagement and Public Relations

Build positive relationships with parents, community organizations, businesses, civic groups, and local media.
Promote district initiatives, accomplishments, and opportunities through proactive communication and outreach.
Coordinate community engagement activities that strengthen stakeholder involvement and support district goals.
Serve as a resource for community inquiries and direct requests to appropriate district personnel.
Assist with public information campaigns and districtwide events.

Digital Communications and Social Media

Manage and monitor official district social media platforms and digital communication channels.
Create and publish engaging content highlighting academics, athletics, fine arts, Career and Technical Education (CTE), student organizations, and district initiatives.
Analyze engagement data and communication metrics to improve effectiveness and audience reach.
Provide guidance and support to campuses regarding social media practices and district communication expectations.
Maintain consistency in district branding, messaging, and visual identity across all digital platforms.

Student Achievement and Program Promotion

Collaborate with campus and district leaders to showcase student success and staff excellence.
Promote academic programs, college and career readiness initiatives, CTE programs, extracurricular activities, athletics, fine arts, and community partnerships.
Develop content highlighting innovative practices, student accomplishments, scholarships, certifications, and workforce readiness opportunities.
Coordinate recognition efforts that celebrate the achievements of students and employees.

Student Media and Leadership Opportunities

Partner with Career and Technical Education programs to provide authentic learning experiences for students through district communication projects.
Utilize qualified student interns, practicum students, and student organizations to support photography, videography, graphic design, and content creation efforts when appropriate.
Provide guidance and oversight to ensure all student-produced materials meet district standards and expectations.
Expand opportunities for students to develop leadership, communication, and workforce-ready skills through participation in district communication initiatives.

Publications and Multimedia

Coordinate the development and production of district publications, newsletters, annual reports, brochures, presentations, and promotional materials.
Maintain a digital library of district photographs, videos, and communication assets.
Coordinate photography and videography coverage for district events and activities.
Ensure all publications and communication materials reflect district branding standards and professional expectations.

Other Duties

Attend district events, Board meetings, recruitment activities, community functions, and student events as assigned.
Maintain compliance with district policies, administrative procedures, FERPA requirements, copyright laws, and public information standards.
Perform other duties as assigned by the Deputy Superintendent or Superintendent

Supervisory Responsibilities

Coordinate and oversee communication-related projects, student interns (if possible), volunteers, and contracted services as assigned.

Working Conditions

Mental Demands

Maintain emotional control under stress; work with frequent interruptions; manage multiple priorities and deadlines.

Physical Demands

Frequent standing, walking, sitting, speaking, hearing, and use of technology. Occasional lifting and carrying of communication equipment and materials. Travel between district facilities and community locations as needed.

Environment

Occasional evening and weekend work required for district events, Board meetings, athletic contests, graduation ceremonies, recruitment activities, and community engagement events.

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