Graphic Designer

The Graphic Designer will be responsible for translating Fold’s brand identity into visually cohesive designs across all platforms — including social media, packaging, product ideation, and in-store concepts. This role combines strong visual storytelling, a refined eye for F&B aesthetics, and the ability to bring creative concepts to life through consistent and high-quality design execution.

Key Responsibilities:

1. Brand &Design Execution

• Develop creative visuals for social media posts, ads, campaigns, and digital assets in
• line with Fold’s brand identity.
• Maintain consistency in color, typography, and visual storytelling across all touchpoints.
• Create menu layouts, promotional materials, and print-ready designs for packaging and in-store visuals.
• Support with product photography layouts and creative direction during shoots.

2. Packaging & Product Ideation

• Design and visualize new product packaging concepts.
• Create 3D renderings, mockups, and dieline layouts for boxes, sleeves, labels, and gift
• sets.
• Ensure packaging designs are both aesthetically aligned and production-ready.

3. Concept Visualization & Renderings

• Turn creative ideas into visual mockups for management approval — including product
• styling, retail displays, and store concept visuals.
• Prepare design proposals or visual boards for seasonal launches and new initiatives.

4. Marketing & Digital Support

• Design assets for website banners, email campaigns, and online promotions.
• Create content templates for marketing teams (stories, reels covers, posters).
• Collaborate with the marketing and product teams to maintain a unified visual tone.

Qualifications & Skills

• Bachelor’s degree in Graphic Design, Visual Communication, or related field.
• Minimum 3–5 years of experience in graphic design (F&B, retail, or lifestyle brands
• preferred).
• Strong portfolio showing branding, packaging, and digital content.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with 3D rendering tools (e.g., Dimension, Blender, or Cinema 4D) is a
• strong advantage.
• Familiarity with Canva, PowerPoint, and digital marketing layouts.
• Bilingual (Arabic & English) Mandatory
• Ability to manage multiple design projects under tight timelines.