Graphic Designer

Graphic Designer (Retail)

Role Purpose

Support the Retail function in delivering best-in-class merchandise by designing compelling, guest-centric products. This role is responsible for the design of multi-category retail merchandise, signage, and packaging across the organisation’s retail estate, ensuring consistency, creativity, and excellence in execution.

Key Responsibilities

Design & Creative Development

• Design retail merchandise across multiple product categories (e.g., apparel, accessories, souvenirs, packaging).
• Create high-quality visual assets that align with brand guidelines and enhance the customer experience.
• Develop concepts, sketches, prototypes, and final artwork for retail products and in-store graphics.
• Ensure all designs meet production requirements and are optimised for manufacturing.
• Maintain consistency of visual identity across all retail touchpoints.

Collaboration & Stakeholder Engagement

• Work closely with internal teams including Retail, Marketing, Brand, Procurement, and Operations.
• Collaborate with external partners such as agencies, vendors, printers, and manufacturers.
• Ensure effective communication, timely follow-up, and smooth coordination with all stakeholders.

Project & Workflow Management

• Manage multiple design projects simultaneously, from concept to delivery.
• Ensure deadlines, quality standards, and brand expectations are met.
• Prepare and organise design files, production specifications, and artwork packages for vendors.
• Support the development of seasonal product ranges, limited-edition items, and special event merchandise.

Quality & Brand Consistency

• Uphold brand guidelines across all creative outputs.
• Review samples and prototypes to ensure product accuracy and visual quality.
• Provide creative input to elevate the retail offer and improve product storytelling.

Skills & Competencies

• Strong creative and conceptual design abilities.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Working knowledge of print processes, materials, and product manufacturing.
• Excellent attention to detail and ability to interpret brand guidelines.
• Strong communication skills and a collaborative, team-oriented mindset.
• Ability to manage deadlines and work efficiently across concurrent projects.

Experience & Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
• Experience in retail, merchandise, consumer products, or similar design environments.
• Portfolio demonstrating multi-category product design and brand-aligned creative work.