Graphic Designer

Company Description:

AbhiBus is a leading online bus-ticketing platform that aggregates ticket inventory from over 4,000 bus operators - including major State Road Transport Corporations (SRTCs), covering more than 3.5 lakh (350,000+) routes across India. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC bus bookings.

AbhiBus is owned and operated by ixigo (Le Travenues Technology Limited), India’s leading OTA for the Next Billion Users. With over 54 crore Annual Active Users in FY25, ixigo offers AI-powered train, flight, bus, and hotel bookings through its platforms - ixigo, ConfirmTkt, and AbhiBus.

Job Description

Marketing & Growth Creatives -

• Design high-converting creatives for:

o Performance marketing (Meta, Google, YouTube, affiliates)

o App install & retargeting campaigns

o CRM channels (WhatsApp, Email, Push, In-app)

• Create static, motion, and short-form video assets optimized for CTR, CVR, and

retention.

• Rapidly iterate creatives based on campaign performance data (A/B variants, hooks,

formats).

• Maintain consistency with brand guidelines while adapting for channel-specific best

practices.

Product Marketing & Brand Assets (~30–40%) -

• Design product-led creatives including:

o Feature launch banners

o In-app promotions

o Store listing creatives (Play Store / App Store)

o Product explainers and walkthrough visuals

• Create and maintain:

o Logos, iconography, illustrations

o Brand kits and reusable templates

• Collaborate with Product & UX teams on visual storytelling for new features.

Required Skills & Qualifications -

Core Design Skills

• 2–4 years of hands-on experience in graphic design / visual design

• Strong command of:

o Adobe Suite (Photoshop, Illustrator, After Effects)

o Figma

• Working knowledge of:

o Motion design / video editing

o Micro Animations

Growth & Execution Mindset -

• Experience working with marketing or growth teams (performance or lifecycle)

• Ability to design for scale and speed (templates, systems, variants)

• Comfort working with tight timelines and multiple campaigns

• Data-informed approach to creative decisions (CTR, conversion, engagement)

Good to Have -

• Experience in consumer tech / app-first businesses

• Understanding of performance marketing funnels

• Basic understanding of UX principles

• Experience collaborating with copywriters and product managers

What Success Looks Like -

• Faster creative turnaround without quality drop

• Measurable uplift in campaign performance (CTR, installs, engagement)

• Strong visual consistency across marketing and product touchpoints

• Reduced dependency on external agencies

Why Join -

• High ownership and visibility across marketing and product

• Direct impact on growth metrics, not just aesthetics

• Opportunity to work on scale, experimentation, and brand building

• Fast-paced environment with real decision-making authority.