Graphic Designer (Marketing & UI/UX)

🚀 Fulcrum is Hiring – Graphic Designer (Marketing & UI/UX)

📍 Location: Clifton, Karachi

💰 Salary: PKR 120,000 – 150,000

🕒 Working Days: Monday – Friday ( Saturday 1:00 PM- 8:00 PM)

⏰ Working Hours: 12:00 PM – 9:00 PM

💼 Industry: Digital Solutions / Technology / Automotive/ E-commerce

Fulcrum is hiring a creative and detail-oriented Graphic Designer (Marketing & UI/UX) for its client in the Digital Solutions industry. The role involves creating impactful visuals for marketing campaigns, social media, and websites while supporting UI/UX design for digital platforms. The ideal candidate will collaborate with marketing teams, content creators, and developers to ensure a consistent and professional brand identity across all visual assets.

Key Responsibilities:

Marketing & Campaign Design

Design creatives for marketing campaigns, email campaigns, and promotions

Create social media graphics, carousels, banners, and ad creatives

Design landing pages, product visuals, and marketing assets

Develop visual concepts aligned with brand positioning and messaging

Website Design

Design banners, landing pages, and promotional sections for websites

Collaborate with developers to implement design improvements and UI updates

Ensure visual consistency across multiple websites and digital platforms

UI / UX Support

Assist in improving user interface and user experience across websites

Create wireframes, layouts, and design prototypes

Optimize pages for usability, navigation, and conversion

Work closely with developers on design feasibility and implementation

Brand & Visual Consistency

Maintain consistency in brand identity, typography, and color systems

Create templates for campaigns, social media posts, and marketing materials

Ensure the brand identity remains premium, professional, and consistent

Content & Product Visuals

Design creatives for product launches and new inventory

Create info-graphics and educational visuals

Support video thumbnails, digital signage creatives, and presentation materials

Required Skills:

Strong experience in graphic design and marketing creatives

Good understanding of UI/UX principles

Experience designing websites, landing pages, and digital campaigns

Ability to translate marketing messaging into compelling visuals

Strong attention to detail and design consistency

Tools & Software:

Experience with tools such as:

Figma

Adobe Photoshop

Adobe Illustrator

Canva (for quick campaign creatives)

Basic understanding of web design tools / Elementor / CMS platforms

Preferred Experience:

Experience working with eCommerce or automotive-driven brands

Understanding of digital marketing and performance creatives

Experience designing conversion-focused landing pages

Basic knowledge of motion graphics or short video editing is a plus

Interested candidates can share their resume at: zahra.rafiq@fulcrum-pk.com