Graphic Designer (Performance Marketing & Email)

Company: DREAMLABS
Reports to: Blake Pinsker, CEO
Other Leadership: Torii Rowe, Co-Founder
Location: Remote
Employment Type: Full-Time
Compensation: $60,000 – $80,000 (DOE)

About DREAMLABS

DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories.

We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability.

AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency.

Role Overview

We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients.

This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements.

This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency.

Core Responsibilities

Paid Social & Performance Creative (Primary Focus)

• Design high-converting static ads for Meta, TikTok, and other paid platforms
• Create structured creative variations for systematic A/B testing
• Develop thumb-stopping hooks and performance-driven visual concepts
• Translate performance data into new design iterations
• Rapidly iterate based on feedback from media buyers
• Maintain brand consistency while optimizing for conversion
• Use AI tools to generate visual concepts, variations, angles, and layout exploration

Creative Systems & Testing Infrastructure

• Build modular ad templates that allow for fast testing at scale
• Develop structured naming, file organization, and creative testing workflows
• Improve internal systems to increase output without sacrificing quality
• Support the creative strategy team with rapid concept mockups
• Ensure consistent on-time delivery across accounts
• Use AI to accelerate research, competitive analysis, and visual exploration

Cross-Channel Support (Secondary)

• Support email marketing design when needed
• Collaborate on brand refreshes and visual system improvements

Email Design & Lifecycle Creative (Primary Focus)

• Design high-converting email campaigns and automated flows
• Build modular, scalable email templates
• Create mobile-first, conversion-focused layouts
• Collaborate with strategists on structure, hooks, and offer framing
• Maintain brand consistency across multiple DTC accounts
• Continuously improve hierarchy, CTA structure, and visual clarity
• Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration

Design Tools, Workflow & AI Integration

• Proficient in Figma and Adobe Creative Suite
• Strong understanding of paid social ad specs and platform nuances
• Highly organized with spreadsheets, task lists, and deadlines
• Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.)
• Ability to explain how AI increases your output and iteration speed

What Success Looks Like in 12 Months

• Noticeable improvement in CTR and thumb-stop rates across accounts
• Increased creative testing velocity across all clients
• Clear modular systems built for scalable paid social production
• Faster iteration cycles driven by AI integration
• Strong collaboration between design, strategy, and media buying
• Reliable on-time delivery with minimal oversight
• Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• Paid time off

Work Location: Remote