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Graphic Designer (Performance Marketing & Email)

Company: DREAMLABS
Reports to: Blake Pinsker, CEO
Other Leadership: Torii Rowe, Co-Founder
Location: Remote
Employment Type: Full-Time
Compensation: $60,000 – $80,000 (DOE)

About DREAMLABS

DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories.

We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability.

AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency.

Role Overview

We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients.

This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements.

This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency.

Core Responsibilities

Paid Social & Performance Creative (Primary Focus)

  • Design high-converting static ads for Meta, TikTok, and other paid platforms
  • Create structured creative variations for systematic A/B testing
  • Develop thumb-stopping hooks and performance-driven visual concepts
  • Translate performance data into new design iterations
  • Rapidly iterate based on feedback from media buyers
  • Maintain brand consistency while optimizing for conversion
  • Use AI tools to generate visual concepts, variations, angles, and layout exploration

Creative Systems & Testing Infrastructure

  • Build modular ad templates that allow for fast testing at scale
  • Develop structured naming, file organization, and creative testing workflows
  • Improve internal systems to increase output without sacrificing quality
  • Support the creative strategy team with rapid concept mockups
  • Ensure consistent on-time delivery across accounts
  • Use AI to accelerate research, competitive analysis, and visual exploration

Cross-Channel Support (Secondary)

  • Support email marketing design when needed
  • Collaborate on brand refreshes and visual system improvements

Email Design & Lifecycle Creative (Primary Focus)

  • Design high-converting email campaigns and automated flows
  • Build modular, scalable email templates
  • Create mobile-first, conversion-focused layouts
  • Collaborate with strategists on structure, hooks, and offer framing
  • Maintain brand consistency across multiple DTC accounts
  • Continuously improve hierarchy, CTA structure, and visual clarity
  • Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration

Design Tools, Workflow & AI Integration

  • Proficient in Figma and Adobe Creative Suite
  • Strong understanding of paid social ad specs and platform nuances
  • Highly organized with spreadsheets, task lists, and deadlines
  • Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.)
  • Ability to explain how AI increases your output and iteration speed

What Success Looks Like in 12 Months

  • Noticeable improvement in CTR and thumb-stop rates across accounts
  • Increased creative testing velocity across all clients
  • Clear modular systems built for scalable paid social production
  • Faster iteration cycles driven by AI integration
  • Strong collaboration between design, strategy, and media buying
  • Reliable on-time delivery with minimal oversight
  • Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients

Job Type: Full-time

Expected hours: 40 per week

Benefits:

  • Paid time off

Work Location: Remote

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