Graphic Designer & Video Editor- Executive

About HONASA

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large. The company is backed by leading investors such as Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners

Role: Graphic Designer + Video Editor

Location - Gurgaon

Responsibilities:

• Design high-impact static and motion creatives for paid campaigns across Meta, Google, YouTube, Display, and other performance channels.
• Edit short-form and mid-form videos optimized for conversion (hooks, first 3 seconds, CTAs, retention).
• Continuously iterate creatives based on performance insights (A/B testing, creative fatigue, audience response).
• Adapt creatives quickly for multiple formats, ratios, and placements.
• Translate performance briefs into compelling visual concepts aligned with campaign objectives.
• Collaborate with performance marketers to understand funnel stages (TOF, MOF, BOF) and create tailored creatives accordingly.
• Balance aggressive performance messaging with consistent brand tonality and visual identity.
• Proactively propose new creative angles, formats, and storytelling approaches to improve results.
• Develop visually stunning designs for various digital platforms including web banners, social media posts, ads and e-commerce banners
• Collaborate closely with the marketing, e-commerce and creative teams to conceptualize and execute design strategies that align with brand objectives and target audience
• Utilize advanced features and techniques in Photoshop, Illustrator, and After Effects to produce high-quality graphics, illustrations, and animations
• Maintain brand consistency and adhere to established design guidelines across all projects.
• Stay updated on emerging trends and best practices in graphic design, digital marketing, and technology
• Manage multiple projects simultaneously, ensuring timely delivery of design assets while meeting quality standards

Requirements:

• Bachelor’s degree/diploma and strong command over relevant softwares related to Graphic Design, Visual Arts etc
• 2 years of experience in graphic design, preferably in an agency or in-house creative team setting
• Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects
• Extensive portfolio showcasing a diverse range of design projects, with a focus on web banners, social media posts, and e-commerce banners
• Knowledge of 3D software Blender and AI Tools is a plus
• Experience in still/video shoots will be beneficial
• Strong understanding of typography, color theory, and composition principles
• Excellent communication and collaboration skills, with the ability to effectively articulate design concepts and ideas
• Detail-oriented with a passion for delivering high-quality design work under tight deadlines