Graphic Designer/Content Creator

Responsibilities

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce final design
• Test graphics across various media
• Research industry-related topics
• Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube
• Publish posts according to the established social media content calendar
• Collaborate with the marketing team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales
• Ensure every piece of content you create aligns with our brand voice

Requirements and skills

• Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Deep knowledge of social media trends, hashtags, and engagement strategy
• Ability to work with creative tools like Adobe
• Proven experience in creating engaging content on different social media platforms—Twitter, TikTok, Facebook, Instagram, and YouTube
• Ability to turn a concept into compelling content
• Ability to incorporate our brand voice and identity in digital content
• Extensive knowledge of the popular social media platforms