Grassroots Marketing Manager

The Florida Chamber of Commerce is seeking a data-driven, creative Grassroots Marketing Manager to build and run segmented marketing and mobilization campaigns that turn advocacy priorities into measurable membership results. This role powers the Grassroots Action & Information Network (GAIN) and connects issues Florida businesses care about with targeted audiences (“buckets”) to drive event registrations, leads, upgrades, and renewals. The Manager partners closely with Investor Services on revenue and events and supports our Government Affairs and Political Affairs teams with action alerts, voter education content, and campaign reporting.

Job Duties:

Plan and execute segmented membership marketing campaigns tied to advocacy/policy priorities that produce registrations, upgrades, and renewals.

· Plan and execute segmented membership marketing campaigns tied to advocacy/policy priorities that produce registrations, upgrades, and renewals.

· Lead GAIN cadence: send quarterly issue communications across channels (email, webinars, videos, BoG/BoD touchpoints, Friday Five) for every monetizable/FBA issue.

· Coordinate Action Alerts and grassroots mobilization (petitions, pledges, phone trees) in support of GA/Political Affairs; deliver an average of 100+ responses per priority issue.

· Build and maintain audience bucket segmentation (issue, industry/NAICS, role, region); manage list hygiene and tagging in CRM/advocacy tools.

· Produce a weekly Advocacy → Membership ROI dashboard (alert responses, conversions to event registrations and renewals, network growth).

· Utilize and expand Florida Wins content and microsite elements; tie storytelling to membership ROI and execute at least one special issue funding campaign annually.

· Provide Investor Services with monthly prospect lists sourced from grassroots engagement; align campaigns with revenue targets and event timelines.

· Support election and voter education efforts (registration pushes, guides, candidate content) in collaboration with Florida Wins.

· Maintain Action Alert tracking and project pre-brief/debrief processes; continuously optimize based on performance.

· Train internal partners on advocacy tools (e.g., VoterVoice/BiPac/CQ) and best practices.

In addition to being trustworthy, integrity-filled, and results-oriented, the ideal candidate will possess:

· 3–5 years in marketing/communications, grassroots/advocacy, or association/chamber roles.

· Demonstrated success running segmented campaigns that deliver registrations, leads, renewals.

· Hands-on experience with a CRM (WebLink preferred) and an advocacy platform (VoterVoice/BiPac/CQ).

· Strong analytics skills (dashboards, attribution, A/B testing) and excellent writing/editing.

· Bonus: basic Canva/Adobe, Constant Contact/HubSpot (or similar), Google Analytics; Power BI/Tableau preferred.

· Bachelor’s degree in Marketing/Communications/Political Science or related field (or equivalent experience).

Compensation:

• Competitive total compensation package comprised of base salary with bonus opportunity.

Benefits:

• Medical Insurance
• Dental Insurance
• Paid Time off (Holidays, Vacation, Sick Time)
• 401(k)
• 5 hours of PTO per month to volunteer at the non-profit of your choice.
• Life Insurance
• Long-Term Disability (Short-Term Disability also available)
• Flexible Spending Accounts
• Tuition Reimbursement
• Free parking

Company Overview:

The Florida Chamber of Commerce is the leading business advocacy organization with a mission of securing Florida’s future. We unite business for good and we are working to grow Florida from the 15th largest economy of the world to the 10th largest economy by 2030. As we focus on making Florida more competitive, we champion core values of Accountability, Collaboration, Communication, Member & Customer Service, Integrity, Loyalty, Respect, and Success. The Florida Chamber of Commerce has ambitious initiatives and goals in place. The Florida 2030 Blueprint is leading Florida to a diverse and sustainable economy through global competitiveness, prosperity & high-paying jobs, as well as vibrant & resilient communities. The Florida Chamber employs an average of 40 employees. We offer an excellent benefits plan, which includes health, life, paid time off, and a generous 401k plan.

At the Florida Chamber, We Believe:

● In a robust free enterprise system with limited intrusion by government in the marketplace,

● In a high-quality education and workforce development system that will enable all Floridians to compete in the 21st-century global economy,

● In fair and predictable laws and regulations that promote economic development and do not impose unreasonable costs on businesses or their customers,

● In a simple, fair, and globally competitive tax structure,

● In fiscal responsibility, public accountability, and transparency in government,

● In a reliable and sustainable infrastructure to support the health and prosperity of all Floridians,

● In a constructive and positive labor environment in Florida that generates jobs, and

● In a unified and responsible business community that acts in the long-term interest of our state.

The Florida Chamber of Commerce, Inc. is an equal opportunity employer and does not unlawfully discriminate against any applicant or candidate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law. Persons with disabilities are encouraged to apply.

Please send resume to Cindy McCray, HR Director - cmccray@flchamber.com.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement

Ability to Commute:

• Tallahassee, FL 32301 (Preferred)

Ability to Relocate:

• Tallahassee, FL 32301: Relocate before starting work (Preferred)

Work Location: In person