Group Chief of Brand, Growth & Innovation

POSITION SUMMARY:

Directs and leads the strategic functions of brand management, business growth, innovation, and patient engagement. Unifies and strengthens the Group’s brand positioning, drives growth through new business opportunities and partnerships, fosters a culture of innovation, and enhances the overall customer and patient experience.

STATEMENT OF VALUES:

An employee of the American Hospital Dubai is expected to promote the mission and philosophy of the hospital by acting in a caring, courteous and confidential manner towards patients, visitors, colleagues and staff by performing their duties and responsibilities according to the expected standards in order to fully meet patient care needs.

DUTIES AND RESPONSIBILITIES:

Brand & Reputation

• Define and implement a unified brand strategy across all markets and service lines.
• Oversee corporate communications, marketing campaigns, and brand reputation management.
• Ensure brand values and messaging are consistently reflected in all patient and customer touchpoints.

Growth & Partnerships

• Drive business growth by identifying new opportunities, service-line expansions, and strategic partnerships.
• Lead go-to-market strategies to enhance visibility, patient acquisition, and retention.
• Establish and manage alliances that create long-term value and diversify revenue streams.

Innovation & Digital

• Champion innovation by fostering a culture of creativity and piloting emerging technologies.
• Develop and oversee a “digital front door” strategy including website, mobile app, and omnichannel platforms.
• Integrate CRM, marketing automation, and analytics to enable data-driven growth and engagement.

Governance, Compliance & Risk

• Ensure all branding, marketing, and customer engagement activities comply with Dubai Health Authority (DHA) regulations, UAE data protection laws, and JCI standards.
• Work with Quality & Governance teams to integrate patient experience into performance indicators.

People & Financial Leadership

• Build and lead a high-performing team across brand, growth, innovation, and patient experience.
• Manage budgets effectively, ensuring return on investment for growth and innovation initiatives.
• Promote a culture of accountability, creativity, and excellence.

QUALIFICATIONS & SKILLS:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Master’s Degree in Business Administration (MBA), Marketing, or Innovation preferred.
• Certifications in digital transformation, brand management, or customer experience preferred.

PROFESSIONAL EXPERIENCE:

• Minimum of ten (10) years of progressive leadership across brand, growth, innovation, or patient experience with at least five (5) years in a senior leadership capacity with responsibility for enterprise-wide strategies, teams, and budgets.
• Knowledge of brand strategy, corporate communications, and reputation management in service-driven sectors.
• Knowledge of UAE healthcare regulations, accreditation standards, and patient experience frameworks.
• Skills in strategic planning, growth initiatives, and partnership development.
• Skills in digital transformation, CRM, marketing automation, and omnichannel engagement.
• Ability to influence and inspire at executive level, translating strategy into measurable outcomes.
• Ability to lead large, multidisciplinary teams and manage organizational change.