Group Head of Social & Content

Job Title: Group Head of Social & Content

Location: Dubai

Reports to: CEO / CMO

Company Overview

SUMWON STUDIOS is a fashion brand group, with an innovative and creative approach to developing & designing direct-to-consumer fashion brands for a diverse global customer base.

The current brands we run are MISSGUIDED, SUMWON, AiiRZ and KiZN. Our team of talented designers, trend forecasters, and industry experts collaborate seamlessly to bring our vision to life.

We leverage our expertise in market research, consumer insights, and design excellence to create brands that resonate with consumers. We are proud to have forged a strategic and exclusive relationship with one of the largest fashion retailers in the world. This partnership enables us to expand our reach and distribute our brands to a global audience of over 150 million customers. Where others perceive limits, we perceive opportunities.

We're building our team - ready to challenge everything and embrace bold, new-age thinking. We honour and celebrate individuality, building an international space where everyone can feel inspired and thrive.

The Role

The Group Head of Social & Content will define, drive, and lead our social and content strategy across the Sumwon Studios brand portfolio.

You will be responsible for:

• Setting the group-wide social & content vision, ensuring each brand has a clear, disruptive, and engaging social strategy.
• Leading and inspiring a multi-brand social & content team, nurturing a culture of creativity, agility, and innovation.
• Developing platform-first, breakthrough content strategies that drive engagement, cultural relevance, and commercial impact.
• Pioneering new content formats, storytelling methods, and creative executions to ensure our brands lead the conversation.
• Partnering with heads of brands, paid media, influencer and PR teams to build integrated campaigns that amplify impact across every touchpoint.
• Driving data-informed decisions by monitoring performance, trends, and emerging platforms, constantly iterating and innovating.
• Positioning Sumwon Studios as a leader in the social & content space, staying ahead of algorithms, cultural shifts, and platform innovations.

Key Responsibilities

• Lead the group-wide content engine, ensuring consistency in quality, tone, and storytelling across all brands.
• Build a social-first content framework that balances brand building with performance-driven content for Paid Media.
• Identify and implement new platforms, formats, and creative opportunities to keep brands ahead of cultural trends.
• Manage, mentor, and grow a team of brand managers, creators, and
• Collaborate closely with creative, influencer, and paid teams to deliver campaigns that break through the noise.
• Drive measurement frameworks, KPIs, and reporting, ensuring accountability across the team and continuous optimisation.
• Represent social & content at a group leadership level, driving thought leadership internally and externally.

What We’re Looking For

• A proven leader with 8+ years experience in social & content, ideally within fashion, lifestyle, or consumer brands.
• Deep platform knowledge across TikTok, Instagram, YouTube, and emerging platforms.
• Experience building and scaling high-performing teams.
• A track record of delivering culturally relevant, high-impact campaigns.
• Data-driven yet innovative and creative - you can interpret metrics while taking bold risks.
• Entrepreneurial spirit with the ability to move fast, innovate, and disrupt.
• Strong cross-functional collaborator with the ability to influence at a senior level.

Why Join Us?

At Sumwon Studios, you’ll be at the forefront of reshaping the future of fashion.This is your chance to:

• Lead social & content across a multi-brand global portfolio.
• Be part of a once-in-a-generation growth story.
• Work alongside visionary founders, creatives, and disruptors.
• Drive impact at the intersection of culture, creativity, and commerce.