Group Marketing Manager

Role Overview :

Al Tamimi Investments comprises of six subsidiaries, each led by a Business Head and at varying stages of growth and maturity. The Group Marketing Manager will serve as a strategic marketing partner to each Business Head, shaping group-wide marketing direction while tailoring execution to each subsidiary’s market needs.

The primary focus is to strengthen brand presence and deliver consistent lead generation outcomes across all six subsidiaries. The role will lead and develop a team of seven in-house marketing professionals.

Key Responsibilities :

1. Lead Generation & Demand Growth (Primary Focus)

• Own and deliver group level strategy that aligns with revenue and group level targets.
• Design and manage end to end marketing funnels, from awareness to conversion and handover to sales.
• Drive performance across social media platforms and digital channels (Google Ads, Meta, Instagram, LinkedIn etc).
• Implement and continuously improve Conversion Rate Optimization (CRO) initiatives across landing pages and websites.
• Partner closely with marketing team to ensure lead quality, lead scoring, and pipeline contribution and ensure everything is clearly measured.

2. Strategy & Planning

• Develop and execute an integrated annual marketing plan across the group.
• Identify growth opportunities through market research, customer insights, and competitive analysis.
• Translate business goals into clear marketing objectives, KPIs, and performance benchmarks.

3. Digital Marketing & CRM

• Oversee the groups digital marketing ecosystem including websites, CRM, and analytics platforms.
• Ensure effective use of CRM and Marketing automation tools to nurture leads and support the sales pipeline.
• Own reporting dashboards and performance reviews, delivering actionable insights to leadership.

4. Brand & Communications

• Ensure a brand positioning and performance led approach is being maintained.
• Oversee agency and vendor relationships to guarantee efficiency, value and quality leads.

5. Leadership & Stakeholder Management

• Lead and mentor the marketing team across the group, fostering a performance driven culture.
• Collaborate with senior management and stakeholders across verticals such as sales, operations, business development.
• Manage marketing budgets and ensure spend is aligned to the business impact and potential.

Key Requirements :

• Bachelor’s or Master’s in Marketing Management or any equivalent field.
• 8+ years of extensive experience in B2B, B2C or multi-brand group environments
• Proven experience in Lead generation and good exposure to CRM platforms (salesforce, HubSpot, Marketo)
• Ability to manage large marketing budgets and scaling lead generation programmes
• Strong personality and a data-driven mindset
• Excellent stakeholder management, fluency in English and very good communication skills

Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month