Growth Content Creator (Video & Social Media)

We are looking for a highly creative and on-camera confident Growth Content Creator to lead video-first storytelling across multiple brands. This role is focused on creating engaging, high-performing content that drives awareness, trust, and customer acquisition across both B2C and B2B products.

You will be responsible for creating content for:

• Handpik.ai (AI-powered shopping assistant product)
• Nucleus (IT services and digital solutions company)

This is not a posting-only role — it is a content creation + storytelling + growth-focused marketing role where you will actively appear in videos and create content that converts attention into business results.

Key Responsibilities

• Create high-quality short-form videos (Reels, TikTok, YouTube Shorts) explaining products and services
• Appear on camera to explain concepts, demos, and marketing messages
• Develop content ideas focused on virality, engagement, and lead generation
• Create product walkthroughs and feature explanation videos for Handpik.ai
• Create trust-building, educational, and case-study style content for Nucleus IT services
• Plan and execute weekly content calendars aligned with business goals
• Write hooks, scripts, captions, and storytelling narratives for videos
• Capture, edit, and publish video/photo content using modern editing tools
• Stay updated with social media trends and adapt them to brand content
• Work closely with founders, designers, and marketing teams to shape campaigns
• Track performance metrics and continuously improve content strategy based on results

Requirements

• 2–4+ years experience in content creation, social media marketing, or video production
• Strong on-camera presence and confidence speaking in videos (mandatory)
• Proven ability to create engaging short-form video content
• Strong storytelling and copywriting skills (hooks, scripts, captions)
• Proficiency in tools like CapCut, Canva, Adobe Premiere Pro, or similar
• Understanding of social media algorithms (Instagram, TikTok, YouTube)
• Ability to create both:
• Product-led content (B2C / viral)
• Service-led content (B2B / trust building)
• Ability to manage multiple brands and content streams
• Strong organizational skills and ability to work in a fast-paced environment

Nice to Have (Big Plus)

• Experience in SaaS, AI products, or IT services
• Understanding of B2B marketing or lead generation funnels
• Experience creating founder-led content or personal brand content
• Basic motion graphics / animation skills
• Knowledge of performance marketing

Pay: Rs50,000.00 - Rs70,000.00 per hour

Work Location: In person