Growth Developer

Job Summary

We are looking for a highly analytical and technically proficient SEO & WordPress Developer to own the end-to-end organic growth of our website. You are a unique hybrid professional who doesn't just recommend SEO changes but can also implement them directly within the WordPress ecosystem. You will be responsible for everything from technical site audits and site speed optimization to content strategy and on-page SEO, all while managing the WordPress platform for maximum performance and scalability.

Key Responsibilities

Technical SEO & Development (60%)

• Conduct comprehensive technical SEO audits using tools like Screaming Frog, Ahrefs, and SEMrush.
• Implement technical fixes directly in WordPress, including but not limited to: schema markup, canonical tags, robots.txt, .htaccess, and XML sitemaps.
• Optimize core web vitals (LCP, FID, CLS) and overall site speed through efficient coding, image optimization, caching configuration (e.g., WP Rocket, W3 Total Cache), and CDN management.
• Manage and optimize website architecture (internal linking, URL structure, breadcrumbs) for SEO and user experience.
• Ensure website security, stability, and perform regular WordPress core, theme, and plugin updates.
• Customize WordPress themes and build custom functionalities (via PHP, HTML, CSS, JavaScript) to meet SEO and business requirements.

On-Page & Content SEO (25%)

• Perform keyword research and gap analysis to inform content strategy.
• Optimize all website content (pages, posts, custom post types) for target keywords, including meta tags, headings, and body content.
• Collaborate with content creators to brief and review articles for SEO best practices.
• Manage and optimize the site's media library (images, videos) for SEO.

Off-Page & Analytics (15%)

• Monitor and analyze website performance using Google Search Console, Google Analytics 4, and other SEO platforms.
• Track keyword rankings, organic traffic, and conversions, reporting on progress and insights.
• Identify and assist with opportunities for link-building and digital PR.

Required Skills & Qualifications

• Must-Haves:
• 3+ years of hands-on experience in SEO, with a strong focus on technical SEO.
• 2+ years of professional experience in WordPress development (PHP, HTML, CSS, JavaScript).
• Proven ability to directly implement SEO recommendations within WordPress without relying on a separate development team.
• Expertise with SEO tools: Google Search Console, Google Analytics, Ahrefs/SEMrush/Moz, and Screaming Frog.
• Deep understanding of website performance optimization (Core Web Vitals, caching, CDNs).
• Experience with page builders (Elementor, Divi) and ability to work with custom-coded themes.
• Strong analytical skills and a data-driven approach to problem-solving.

Preferred Qualifications (Nice-to-Haves)

• Experience with e-commerce SEO, specifically for WooCommerce.
• Knowledge of local SEO practices and schema.org markup.
• Familiarity with API integrations and headless WordPress.
• Experience with A/B testing and conversion rate optimization (CRO).
• Basic graphic design skills (e.g., Canva, Adobe Suite) for creating simple web assets.

Job Type: Full-time

Work Location: In person