Growth Lead

Role Objectives

The Growth Lead for Retention & Acquisition will play an essential role in shaping the company's growth by developing and executing robust strategies to enhance customer retention, optimize lifecycles, and drive monetization efforts. This role requires a strategic thinker who can leverage data-driven insights, implement growth initiatives, and foster collaboration across teams to build sustainable growth loops.

Roles & Responsibilities:

• Manage loyalty program operations, ensuring measurable increases in user engagement
• Brainstorm and manage high-value growth initiatives to acquire and retain customers
• Monitor growth KPIs and translate insights into actions
• Collaborate with product, marketing, and commercial teams to maximize customer value
• Support retention-relevant performance marketing activities across customer lifecycles
• Collect and analyze data to make data-driven marketing decisions
• Create and own retention strategies including engagement strategies & resurrection initiatives
• Create opportunities to tap into customer monetization potential
• Use analytics tools to analyze, monitor, and report relevant retention metrics
• Conduct A/B tests to analyze hypotheses and validate decisions
• Establish effective relationships across a variety of teams in the company
• Build growth loops to yield company-wide growth

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS

• 5-7 years of proven relevant experience in the same field
• Excellent communication and interpersonal skills
• Strong ability to analyze data, extract insights, and make data-driven decisions
• Strong problem-solving skills and ability to adapt to changing market trends
• Strong time management skills.